Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Copy of Starbucks- Sales Mgmt

Starbucks
by

Philip Nitz-Bauer

on 18 March 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Copy of Starbucks- Sales Mgmt

General Challenges
Own meaning of ethics
Rules ( determine operation of workplace)
Collaboration with employers (just rules)
Reputation
External Perception
Competition with other institutions



Implications of Failure

Unhappy Students - Dissatisfaction
Wrong Investments - Unnecessary Costs
Bad Environment / No Campus Culture
Not Proud of Institution
Bad Reputation - Student Complaints
Starbucks
Starbucks meets
HULT
A Global Journey
Need for Food & Beverages
Healthy!!
Physical and mental conforming environment
Comfortable Environment
A place to recover
Sense of Belonging
Connection to the Institution
Culture/Customs
Internal Perception
Student + Employee Satisfaction
Sense of Pride
Internal
Wrong Partners
Bad Service etc.
Not Appealing to Audience
Insufficient Research
No understanding of the customer
Unpleasant Environment
Afraid of Investment Required
Competition in-House
External
Heal
Why do Solutions fail?
YOUR Problems
Consequences of not changing
No Variety - 5GBP Lunch
Not Healthy
Students Running Late for Lessons
Uncomfortable Environment - Chairs, Tables
Inefficient
Vending Machines do NOT work
No Control of Fruit Basket
No Service at Night
No Cafeteria - Students are used to it
HULT London's Problems
Solutions for Hult
Provide what Students want
Create Campus Culture and Customs
Choose the right Partner
New Fresh environment - that fits HULT
Unify Segregated Services (Fruit, Lunch, Vending Machines, Beverages)

Starbucks:
Personal Touch
International Presence
Diverse
Ethical - Fair Trade
Trust
Responsible
Connections
Global
Who we are!

Largest coffee house in the market
International presence
Products: coffee, handcrafted beverages and fresh food (pastries, sandwiches, salads, fruit, etc)
"Genuine service, inviting atmosphere, and a superb cup of coffee"
Mission:
to inspire and nurture the human spirit - one person, one cup and one neighbourhood at a time;
Options
What we stand for
Why you should choose us!
Quick Facts
Same values
International
Sense of belonging
Campus culture
Good partner - quality service
Comfortable environment
Appealing to students
Strong brand reputation
Provides all services HULT could want
Option A - Bar
Option B - Coffee and vending machines
Solutions
Option C - The complete package
(in the Queue)
"Moderate coffee consumption does improve student's scores"
40% of students spend £2 and £4 per day only in coffee
"Caffeine can reduce the risk of diabetes. gallstones, and other diseases."
"Coffee bridges social gaps"
Process
Constructions during a break
2 weeks of training for the baristas
Supplies:
Food - on a daily basis
Cups/paper - restocked when needed

Process
Installment of the machines (during an evening or weekend)
Refills on a daily basis
Our Partner (Selecta): Carries risks & costs
HULT has NO COSTS
(Reading the menu)
(How are you?)
(What can I do for you?)
(Tell the barista what you want)
(Cream on top?)
(What's your name?)
(Would you like something else?)
Thank You
Questions?
External

Reputation
External Perception
Competition with other institutions

Group 11
The choice is yours!
Full transcript