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EPSY 241 MY MEDIA USE (AMP MODEL)

This prezi is for the sake of Uni. assignment for subjet EPSY 241. I'm trying to apply the AMP Model to my personal media use
by

Nur Ashila Abu Talib

on 30 September 2012

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Transcript of EPSY 241 MY MEDIA USE (AMP MODEL)

My personal application of AMP Model to my media use as a teenager in the 1990s IDENTITY APPLICATION SELECTION INTERACTION Adolescent Media Practice (AMP) Model
developed by Steele & Brown, (1995) Media selection influenced by MOTIVATION ATTENTION INTERPRETATION
EVALUATION INCORPORATION (SUBCONSCIOUS)
APPROPRIATION (CONSCIOUS)
RESISTANCE WHO AM I? Female
22 Years old
Malay & Muslim
Originality from Malaysia
1st Year undergraduate student of Victoria University of Wellington LIVED EXPERIENCE My History & Upbringing Come from middle class family
The eldest of 5 siblings
Love sports & outdoor activities most (especially soccer and hiking)
Tend to be a leader
Love attention
Like to mingle around and make new friends
Love to travel and be independence
Used to be in boarding school since 2003 till 2010
Life's quote: "Live today as it was my last" Have more BOY friends rather than girl friends since childhood, so, my characteristic is a bit harsh like a boy
Childhood experience: played soccer everyday
Daily experience: always busy helping parents to manage our own restaurant
Majority of my family expect me to be an educator because they want me to inherit them
Always get high expectation in everything especially in school because I'm a teacher's daughter Inner self perspectives MUSIC I listened to various types of music but my favorite music (eg: rock, pop, emtional song) is Malay's pop rock music Its so lucky to be born as a boy because you can do anything you want
Technology change the world.
Friendship and family is the most valuable things in the world
Dream is important, its motivate you!
Having own stand is important! - you should make your own decision and always fight back if your stand is being challenged. Challenge are to be accepted
Money are everything!
You don't really need freedom TV SHOWS I watch typical TV shows and Movie, but my preference is more to comedy, action, and romantic. Books
I prefer something casual Technology Although I'm in a modern world, but, I'm not very updated to new gadgets/technology
However, I do have music player, cellphone, and laptop Why do I choose these medias? Because they helped to meet my needs 5 Uses Key ideas - Needs for media
Entertainment
High sensation
Coping
Identity Formation
Youth Culture Identification ENTERTAINMENT
- Most of the time, I'm using media during leisure time. eg: I watch Running Man (Korean variety shows) when I'm free.
HIGH SENSATION
- Use media to feel something, eg: I watch Twilight movies to feel romantic, action movie, such as CSI to watch scenes like explosion and action
COPING
- Use media to dispel and relieve some negative emotion such as angry, sad, & anxious. Eg: I read Malay Novel to release stress, & I listen to the music when I feel mad or sad. Identity Formation
- Use media to create what kind of person I want to be in the future. Eg: I use Youtube to watch any soccer skills because I want to be a professional women soccer player. I use internet to gather information about gender roles.
Youth Culture Identification
- Used media to find information about new youth's rend/culture. Eg: I used to be in Hip hop group, So, that time, I use media to gather information about anything related to Hip Hop culture such as the dance & fashion. I only paid attention to the aspects of media that were important to me! The content
- Usually I would use media that can meet my needs on certain time.
Eg: When I feel sad, I'll choose media that can make me laugh and happy such as, Variety shows, or funny videos on youtube This songs helped me to build my confidence Sometimes, the songs related to me Most of the time, I listen to romantic/broken heart songs
The music and lyrics make me feel close to the songs Behavioral I become multi tasking
I listen to the music for almost all the time, in class, in a car, while walking, studying, or eating. (mostly alone)
It makes give me some space to be alone Emotional It gives me the feel of relax
Sometimes, I listen to the music or watch movie when I'm sad or mad. It comfort me, and also motivates me (build my confidence back)
It makes me forget the pain I encounter during those time Attitude & appearance
(based on islamic view) As a muslim, I choose media that not against my religious view The message from media fit my expectation and experience in the world but there are some media that changed my perceptions towards something. Eg: in certain things, boys are more complicated than girls.
Based on my religious view, the messages from media fits my perspective towards world. I believe that life is unexpected but interesting My interpretation
Technology has changed
the world.
Media proves to us that Loves does have happy ending
Not everyone value the friendship communicating
Use social netweorking for the sake of communication and interaction with friends Appropriation Looking for media that makes me calm and happy (Coping) (Identity formation) Looking for media that can help me to build confidence & attitude
- Try the soccer's skill with friends, always buy and wear soccer jersey KEY IDEAS OF MEDIA USES (Entertainment)
Use media to interact with friends is quite fun, Eg; talk about similar interest in music, movie. (Youth sub-culture identification)
Collect posters, DVD, Looking for the song's lyris, Download all episode of Drama/Movie I have accepted that being a girl is also fun and lucky . At first I hate being a girl, and I try to have an image as a boy. However, the media has showed to me that girls are so special. They need to treated with honor especially for me as muslim, we do believe that only right guys can married us. That is why we covered our hair, just for the 'special person'. Now, without i realized it, I become more feminine than before and i have also start to wear girls fashion. Media has reinforced my standard and fashion today. (High sensation)
Follow what been showed in the media
Eg: Remember each single action in movie, or the dance Incorporation People needs freedom. I have seen lots of cases where muslim around the world are having hard time without freedom. without I realize, I have accepted that everyone needs freedom.
Plus, I have learn that money is not everything. You can't buy happiness with money. From media, I have seen that poor people are more happy than rich people because they appreciate everything they have. Everyone should have their own right towards freedom. Be different from others! Resistance I resist:
Politic
: Its complicated!
Hardcore music and attitude : Its giving me headache!
Under age sex
: Its against my religious view
war & discrimination
: Its unacceptable!!! The Lyrics
(the messages and story behind the songs)
Eg:
"Standing In The Eyes Of The World"
Pahit getir hidup... dan pengorbanan
Terpaksa dihadapi, demi kejayaan
Terdidik sejak mula, tabah berusaha
Tanpa cuba melangkah, tak kemana
Di mana kau berada
Pencapaian tak tiba dengan mudah **( korus )Kini "Standing In The Eyes Of The World"
Hanyalah selangkah dari nyata
Keazaman membara dijiwa
Menanti saat bebas merdeka
Tiba masa kau melangkah gagah
Bersemangat ke arah matlamat sedaya upayaEngkau terunggul
Wajar "Standing In The Eyes Of The World"
Harapan yang pernah terkulai layu
Kembali segar mekar bawah bayanganmu
Setiap manusia ingin berjaya
Namun tak semua miliki tuah
Engkau menghampirinyaKesempatan telah pun tiba... Who did I become?? I use media that inter-related to my religious view
I become more feminine & fashion lover
Multi-tasking
I've develop new me (no more depressed attitude)
It shaped my interest, improve my knowledge about some matters (eg: cultural differences, new trend of music)
I produce my own media (music video, short stories, poem)
I've become a students at Victoria University of Wellington (which not everyone could get this chance)
I've become part time photographer
I've receive lots of awards in sports and academic
I managed to travel around, and achieve my dreams
I'm Teacher-to-be!!! The AMP Model is a useful tools to encourage adolescents to think critically about their media use
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