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Kinect PR

APS PR Campaign
by

Fran Matera

on 23 February 2015

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Transcript of Kinect PR

Timeline
Why the
PIO Symposium?
What is...
APS PIO Symposium
SPEC
Goal 1
Thank you!
Presented by: Kinect PR

Public Information Officer
What past attendees said...
Maximum Occupancy 151
APS + PIO
PIO + PIO
Survey Background + Results
APS +Cronkite
APS + ASU Students
1.1 million customers
Future Recommendations
182 respondents
49% vs. 51%
Unaware of the event
71% heard through email invitation
Positive: Speakers and networking
Negative: Venue and registration
Strengths
Weaknesses
Opportunities
Threats
Year-round communication
Twitter chats
Event information
Ideas and feedback

Event information and registration
Past event archives
Relevant PIO articles
Goal 2
Welcome to
our site!
#AZPIO
12/14
01/15
02/15
03/15
04/15
Primarily in central and northern AZ
11/15 AZ counties
1.1 million customers
Exclusive to AZ
Regulated under
Arizona Corporation Commission
39,200 jobs
$3.4 billion
Full transcript