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The Negative Effects of Advertisements on Teenagers

By: Phaja Prandy and Savitri Singh Period: 2

Savitri Singh

on 20 March 2013

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Transcript of The Negative Effects of Advertisements on Teenagers

By: Phaja Prandy and Savitri Singh What Does Advertising
Do to Body Images? Argument Advertisements have a majority of negative effects upon teenagers because they target teenagers and manipulate their minds to try to persuade them to purchase their products; this can lead to teens developing body images and self confidence issues. "Advertisements aren't bad for body images" Period: 2 "27% of girls feel media pressures them into looking "perfect" (Kraft). Something to think about. "The more a person is exposed to media's manipulation of body images; the more likely they are to develop a disorder" (Kraft). You're sitting at home enjoying your favorite T.V show when an advertisement comes on. It features a person more attractive than you, with the "perfect" body. They tell you to use their product because you can look just like them According to actor Morgan Spurlock, "where they're[advertisement companies] putting in hundreds of people to watch commercials, and then they're re-editing the commercials based upon your response, your brain waves. So it's really catering to the desire synergy of your brain about fear or about craving, about sexual instinct." How are we supposed to look like something that doesn't even exist Logical Fallacies Works Cited “Advertising.” Current Issues: Macmillan Social Science Library. Detroit: Gale, 2010. Gale Opposing Viewpoints In Context. Web. 13 Feb. 2013.
“Advertising.” Issues & Controversies in American History. Infobase Publishing, Web. 20 Feb. 2013. <http://icah.infobaselearning.com/icahencyarticle.aspx?ID=124623>.
“Beyonce perfume advert ‘too hot for TV.’” Independent Television News Limited [ITN] 1 Dec. 2010. Global Issues In Context. Web. 20 Feb. 2013.
“DIARY.” Evening Standard [London, England] 20 June 2003: 10. Global Issues In Context. Web. 20 Feb. 2013.
EBSCO. “Spurlock’s Movie ‘Sold’ to Product Placement.” Point of View Refrence Center. N.p.: n.p., n.d. 1. Points of View Reference Center. Web. 22 Feb. 2013. <http://web.ebscohost.com/pov/detail?vid=3&sid=5ef61872-aacc-4e1a-8bfe-37b554b0ec25%40sessionmgr115&hid=108&bdata=JnNpdGU9cG92LWxpdmU%3d#db=pwh&AN=6XN201105031502>.
Womens Studies. N.p., n.d. Web. 28 Feb. 2013. <http://womensstudiesjmu.wikispaces.com/The+Effect+of+Advertisements+on+Body+Image,+by+Amy+Kraft>. Beyoncé has released a new perfume called "Heat" and the commercial has been controversial. The commercial features the singer is shown in a bath tub touching herself in a sensual manner and then striking provocative poses in a reveling dress. The advertisement focuses around the perfume, but the illusion of beauty is heavily focused on in the ad. "68% of teens felt worse about their own appearance after looking through women's magazines (Kraft)" http://blogs.glam.com/glamblush/2007/11/20/how-skewed-is-your-view-of-beauty/ http://heatherlydee.blogspot.com/2011/07/love-your-skin.html http://livelyindepthmusicent.com/2013/01/24/carly-rae-jepsen-named-new-face-of-candies-springsummer-2013/ http://www.upscaleswagger.com/2008/12/11/chris-browns-new-got-milk-ad-campaign/ 68% of women feel overweight after looking through a women's magazine Counterargument "Advertisement occupies approximately 33% of T.V broadcasting today" (Kraft). "78% of teenagers by the age of 17 will have face and body images issues based on advertisements" (Kraft). "Only 9% of ads are focused on beauty products" (Kraft). "75% of magazines include advice on dieting, exercise, and plastic surgery" (Kraft). In a recent magazine cover with Shakira, the singer did not recognize herself in the photo. That is because the producers photo shopped Shakira's face onto the body of another model because it was thinner. "They found it was easier to replace her with one of their female employees rather than digitally alter the original advertisement." Digital Editing Background Background "The average model in advertisements weight 23% less than the average female" http://www.youtube. com/watch?v=Qzz7mT2OUfs&safety_mode=true&persist_safety_mode=1&safe=active Card Stacking-only showing the good side of your argument. (It works because "Maybe It's Maybelline" and it uses all this good stuff!) http://www.youtube.
com/watch?v=2uuxryzjcV4&safety_mode=true&persist_safety_mode=1&safe=active Glittering Generality - Providing an argument that assosiates with emotions. "Hey Wrinkle Face." "Easy, Breezy, Beautiful, CoverGirl." (You won't look old using this product.) "The advertisements are always telling women that they need to change there appearance somehow" (Kraft). http://mirrorsimages.com/mirror-warning/ *There's no actual evidence presented that proves that this product works.
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