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Marnell De Jong Beekhuijsen

on 22 October 2013

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Transcript of Lamzac

1. Traditional media + banners/stickers (before festival ticket sales) - flyers, banners, tv, radio --> introduction (for camping people)
2. Launch Game App --> promoting the brand (children and students)
3. Launch recycling project
4. Launch Festival App - start of ARG (win festival package 1+3 friends) : tickets, premium camping spot and Lamzac)
5. ARG continue: through social media and then into real life
6. Companies/universities (logo/lounges)
7. Continue reclycling project (project)
8. ARG for performers (YouTube/voting)
9. LAMZAC FESTIVAL (closing event transmedia campaign: "go out with a BANG!"

Recycling plastic
- Plastic bottles
- Recycling machines at participating supermarkets
- Promoting recycling at festivals
--> used to make Lamzacs
What is Lamzac?
Marit Hoeks, Yara Jalal, Maleen Maki, Marnell de Jong Beekhuijsen
Target audiences
- Students: discounts
- Festival visitors: lounges, apps
- Children: logo, game (app), commercials
- Companies: logos, lounges
- Outdoor types
Full transcript