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Tesla Motors

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by

Hel Jä

on 6 July 2015

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Transcript of Tesla Motors

Hallo Enes
Tesla Model S85PD

is the flagship-car at the moment
range up to 502km
up to 700HP
price from 65.470€
Tesla Model X

SUV
range up to 480km
7-Seats
falcon wing doors
price from about 70.000 $
will be released in 2016
Tesla Model 3

more affordable
price range is about 35.000 $
minimum range of 320km
production starts in 2017
no existing pictures
Mercedes B-Class Electric Drive

range up to 200km
170HP
price from 39.151€
BMW 7 Series

Price from 81.000€
Range
Safety
Performance
Warranty
Why is Tesla one step ahead?
Superchargers
will produce lithium-ion batteries
very high production capacity
runs with renewable energies
reaches full capacity in 2020
Gigafactory
Gigafactory
home battery
charges using solar energy
or when utility price level is low and powers your home in the evening
backup electricity supply
Powerwall
Supercharger
charging stations
completely free
easy traveling
super fast

Supercharger
Teslas current marketing budget is ...
a) 1 Billion $
c) 60 Million $
b) 0$
d) 10 000$
The master plan
1st
2nd
3th
4th
"New technologie in any field takes a few versions of optimize before reaching the mass market, and in this case it is competing with 150 years and trillion of dollars spend on gasoline gas."
(Musk, 2005)
History
Strategy
Products
Prospects
The Tesla way to market a car
Begin with the most innovative product in the Market

Start luxury and work your way to affordable

Let the consumer take part in the company

Create a new multi channel model
The car dealer problem

Elon Musk
How to solve the car dealer problem
No Tesla dealer

No commissioned sales manager

One fixed price

No inventory/stock, built by order

No test drive

Wait to get your Tesla

Showroom
The Tesla Showroom
Sources

http://de.statista.com/statistik/daten/studie/277932/umfrage/automobil-absatz-von-tesla
http://de.statista.com/statistik/daten/studie/420145/umfrage/bilanzsumme-von-tesla-motors/
http://de.statista.com/statistik/daten/studie/330293/umfrage/f-e-ausgaben-von-tesla/
http://adage.com/article/news/tesla-generates-small-sales-big-buzz-paid-ads/241994/
http://www.referralcandy.com/blog/tesla/
http://scienceofrevenue.com/tag/tesla-marketing-strategy/
https://en.wikipedia.org/wiki/Tesla_Motors
http://www.zeit.de/mobilitaet/2015-01/elektroauto-tesla-batteriewechsel/seite-2
http://www.zeit.de/mobilitaet/2015-01/elektroauto-tesla-batteriewechsel
http://www.tesla-motors.com
http://www.mercedes-benz.de/
http://www.autobild.de/artikel/bmw-7er-iaa-2015-motoren-preise-und-marktstart-5482573.html

Founded July 2003 by Martin Eberhard and Marc Tarpenning
Elon Musk invested 7.5 million US$ in February 2004 and joined as chairman
Compass Technology Partners, SDL Ventures and many private investors also invested
Nicola Tesla
Future expectations?
2005: Valor equity partners (13 million US$)

2006: Technology partners and prominent investors (40 million US$)

2007: private investing reached 105 million US$ in total
Three more investing rounds
May 2008
2008: Dibalog invested 40 million US$ and avoided banktruptcy
May 2009: Musk invested 70 million US$ again
June 2009: Daimler AG bought 10% of the shares
June 2009: 465 million US$ credit from US department of Energy
June 29, 2010
December 2012
November 2013
In 2013 Tesla generated 130 million with the sales of ZEV-Credit-Points (majority of the profit was from these points)
Timeline of Tesla Motors
Mercedes S-Class

Price from 87.000€

2005
Full transcript