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Business Practices: Starbucks

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by

Trevor Lear

on 21 February 2014

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Transcript of Business Practices: Starbucks

Ethical Operations
Community
Ethical Sourcing
Environment
Diversity
Customer Wellness
Failure
Failed Products - Berry Infusions, Barista Bar Blender, and Joe Magazine
"Charbucks legal case"
Success
Innovative NPD team (70 employees)
"House of Quality"
Strategic service process matrix implementation
Efficient supply chain management
Business Practices:
Starbucks

Moving Forward
Starbucks is on a growth track according to analysts
Starbucks at Sochi controversy
Company Background
Market Analysis
First store opened (1971) in Seattle's Pike Place Market
1981- Howard Schultz buys Starbucks
Today- 18,000 stores in 62 countries
Mission Statement:
"To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time."
Starbucks is positioned as the
largest coffeehouse in the world
Competitors
McDonalds
Costa Coffee
Dunkin' Donuts
Green Mountain
Caribou Coffee
Environmental Mission Statement:
“Starbucks is committed to a role of environmental leadership in all facets of our business.”
References
www.starbucks.com
www.costa.co.uk
http://bizgovsoc4.wordpress.com/2012/11/11/starbucks-how-ethical-behavior-can-boost-business/
http://nypost.com/2013/11/19/charbucks-wins-trademark-spat/
http://seekingalpha.com/article/2033411-starbucks-is-on-a-growth-track
Retailers

Retailers

Vendors

Retailers

Distribution Center

Warehouses

Storage Facilities

Roasting Plants

Coffee Growers

Supply Chain
Full transcript