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Transcript of Dressed
1. Our Business
2. Operational Plan
3. Human Resource
4. Target group analysis
5. SWOT Analysis
6. Competative Analysis
7. Unique Selling Proposition
8. Marketing Mix
10. Risk Managment
11. Future Outlook
"Kolibri Image", "Image& Outfit" and "Juliane Gareis"
: The experienced and the educated level
: providing only one style advisors
Style advisement on the internet
: time reduction
: no personal interaction with the customer
Salesperson in the shops
• Our service will distinguish from the salespersons
because we will acquire the position of a personalized
is clearly adapted to the preferences
of the customer
individual shopping experience
purchased online, in stores, with the cooperation partner Jochen
149,99€ net per shopping experience
payment is conducted via cash (locally in store), credit card or PayPal
• Website, 10.000 flyer, Interview placed in the WAZ "Der Westen"
Social Media, broadcast (1live), release day
personalized style advisor
Cooperation with the Centro Oberhausen
sole focus on one specific target group
Cooperation with certain shops in the "Centro"
there excist direct and indirect competitors
opening a DRESSED lounge
get customer through marketing & advertising
help people to find their style
become well-known in our location
cooperations with "Jochen Schweizer" & "Centro"
grow our business & profit from it
Low debt capital and high self-involvement of the founders.
Up and Coming Style Advisor Team
Shop located in the Centro, Europe's biggest shopping Centre
1. Measurements of Height, Body Shape and Type
2. Shopping Tour with a personal Style Advidor
founded in September of 2015 by Anna- Christine Parschill, Sophie Akhibi, Jamila Becker, Meike Slacek and Inga van Dinther
Service focused on young mothers that are unsure about their Style
The Grand opening is planned for June of 2016
- 10,000€ privat capital
- 25,000€ dept capital
5 founder as only assistants
shared responsibilities, tasks and skills ( management )
certificates by "Typakademie"
knowledge and interests about fashion
The start-up period
Time period: 01.06.2016 – 31.12.2016:
300 appointments á 149,99€
average 1,8 appointments/day
17,6 hours / week
70,4 hours / month
1,5 -1,79 appointments / day ( at first months)
depending on service orders
conisists of 5 founding members.
All of the members work on a part time basis
Two members, 1 Administrative, 1 for Appointments
Appointments can be booked on our online website, through and email, phonecall or our Cooperation Partner "Jochen Schweitzer"
563,20 € / month for each member
8,00€ / hour
payment will increase after starting phase to 8,50€
Monday to Thursday from 10:00 to 17:00
Friday from 14:00 to 20:00
Saturday from 10:00 to 20:00.
4 hour long shopping experience
Measurements taken in the shop
go out into the shopping center with advisor and search for the desired outfit
Wind down after shopping
Primary target group:
women aged 25 years and above
women being busy in daily life due
to a lot of work, almost no free time
1. Business lady
Secondary target group:
children (aged: 15-25)
1. Increase appointment quote up to
2,12 per day
2. Introduce a second target group
Benefits for us
best possible shopping environment
Too narrow market sales
Customer not finding perfect fit
Conflict between founders
Damages at store due to third party
Transport network with limited access
Benefits for partner
exclusive service offer
broader range of clients
3. Enlargement of our service offer:
Unique Selling Proposition
different style advisor
cooperation with centro Oberhausen
embrace your appearance
Starting capital: 35,000€