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2.0 Professional Spotlight

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Josh DelVecchio

on 8 June 2014

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Transcript of 2.0 Professional Spotlight

Milton Glaser:
Using design to make ideas new

transformed to new. I found this film interesting because he is someone who hasbeen in the Graphic Design industry since the 60’s and he is the creator of the “I heart NY” logo. One of the most famous logos ever created.
Glasser discusses his process for redoing a newer version of a painting of Piero della Francesca. He keeps the premise and the idea the same but puts his own modern twist to the paintings. Each version of the piece contains its own symbolism presented in the newer version of the old. Glasser then explains his thought process for a piece where he creates a poster that epitomizes the new, emerging from the old. He gets his start from an Anthony Pope quote and his end result, is a piece with the words “Old” and “New” intertwined. He explains a poster should be “understood, not explained.” Instantly, when I saw the design I knew that Glasser was trying to express how the old emerges from the new, and that they are both linked together, which later explains was the message that he was trying to express. When designing a poster, I will keep in mind that the purpose of it is to express some thought, idea or message. The purpose of the poster should be expressed through art, and in a sense, that is what Graphic Design really is.

Paul Debevec: Animating a photo-real digital face
Graphic Design vs.
Aaron Draplin, Draplin Design Company
This lecture by Aaron Draplin, given at the Walker Art Center in Minneapolis, MN, was a glimpse at the trials, tribulations and success of his Graphic Design career thus far. A brash, live by his own rules Graphic Designer, Aaron Draplin talks to young graphic designers about his take on the the industry, his approach to graphic design, and driving home the importance of doing good work for good people. I loved his story because growing up I could relate to some of the music and things that he was into. He worked hard, often doing jobs that were tough and downright miserable, to be able to pay for his first computer and finance his dreams of being a designer. I liked his designs, bold, classic, and well thought out.One design that he displayed, he did for free for his friend's emerging hot dog business, Cobra Dogs. This was definitely one of my favorites. It was a take from the old GI Joe Cobra logo with a twist. Basically a cobra, red, that was about to eat his own tale that was a hot dog. It was in your face, scalable, and just plain cool. They marketed it on vans, napkins, and the brand's own sauce label. At the conclusion, he did a Q & A with the audience, and left off with an important piece of advice that as Graphic Designers, we need to design for our audience. We need to get out there in the world, see what is out there. Our designs are going to be out in the world for everyone to see. It is important that we don't get stuck behind the computer.
Professional Spotlight
Joshua J. DelVecchio

Computer design is much more calculated than the techniques used by Glasser in his Graphic Designs. There is a process to of digital steps that must be taken before the final piece is complete. In the Ted Talk’s “Paul Debevec: Animating A Photo-Real Digital Face”, Paul Debevec explains the process and steps that go into producing a photo-real animation of Emily, the actress whose face was used in the film. This, by far, is a massive leap in a totally different and digital direction from Glasser’s modern rendition of the profile painting of Piero della Francesca.
I love to listen to the experience and wisdom of an elder generation. In TED Talk’s film, "Milton Glaser: Using Design to Make Ideas New", Glasser discusses his take on some old pieces that he has
Debevec, who is a lighting pioneer in the technology and process of creating photo- real animation, describes the use of the Light Stage 5. This device uses various lighting sequences to capture every little detail of Emily’s face, which is then transferred to digital rendering. The lighting sequences are layered and therefore create the lifelike animation of the actresses face that was used in the video. The life like movement of the facial features are astounding. At the end of the video, they showed the animated version of the actress who was the model for the renderings and you really have to look closely to identify that it is a computer animation. Debevec and his team are improving the technology and they have created the full body Light Stage 6 that captures full body movement.
with Stefan Mischook
Web Design

I found this video extremely helpful and insightful and I think anyone who is looking to make the next step towards being a designer should view this video. Stefan Mischook is a web designer that has been in the industry since 1994 and has been teaching web design for over ten years. I think he constitutes to be a credible voice of reason when it comes to asking yourself, “should I be a Web Designer or a Graphic Designer?
For me, watching the comparison in the video solidified my choice to pursuing my career in the Graphic Design Industry, but with some

trepidation, because the print aspect of Graphic Design is steadily being replaced by the web. As Stefan Mischook points out, that Newspapers, magazines, CD Jackets and Record Covers will soon be obsolete and Graphic Designers will need to be well versed in Web Design.
I learned that there is a lot more involved in Web Design than just producing a visually pleasing web layout. Web Designers need to be skilled and very knowledgeable in using code and they need to make the website user friendly and compatible with different servers. The site needs to be easy to update and requires proper site and page structure. In Graphic Design, the person really needs to have that instinctual ability to create beautiful artsy lay outs, where a web designer can be behind the scenes strictly working on the web site’s functionality as a technician.. There is a lot more behind the scenes in Web Design that just the actual visual layout. I think that I will one day have to learn Web Design skills but for now, I want to focus on improving my instinctual and natural abilities to create beautiful designs. Code and the behind the scenes process of developing a website is not something that particularly interests me, but as Stefan Mischook said, that when he made his choice to go into web design back in the 90’s, he “saw the sign” and new that eventually, everything would be digital and print would slowly diminish into becoming obsolete

Note:(active link entered above, where Youtube video is of Stefan Mischook. When pasted into Presi video becomes imbedded) this is the link that the video is from: www.youtube.com/watch?v=59FahgkpoR4
Note: When pasted into Presi video becomes imbedded) This video does contain some explicit language that some could find offensive. However, due to the truthfulness, and insight that the video offers to young designers, I found it relevant and beneficial to watch. This is the link that the video is from: www.youtube.com/watch?v=J3RnDD4kETI
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