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Transcript of UGG
-consumer base WEAKNESS
-not weather friendly
-other products OPPORTUNITY
-men product line
-other products THREATS
-economic down turn
-animal activists STRATEGIC RECOMMENDATION Defensive
-VIP STRATEGIC RECOMMENDATION Offensive
-other products History -UGG Australia was first founded in 1978 by Brian Smith -originated in Southern California
-Brian Smith was inspired by the casual lifestyle of California beach
-started out as menswear -Participants could discuss openly -Incentives and patterns UGG USERS Non UGG Users