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2ne1 Language and the Globalization of K-pop

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Connie Cheung

on 31 July 2013

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Transcript of 2ne1 Language and the Globalization of K-pop

Language and the Globalization of Hip hop and K-Pop
4 member South Korean Girls Group formed under YG Entertainment
Before they debuted, they were trained by their record label YG Entertainment - CL for 3 years, Bom for 4 years, Sandara Park for 2 years and Minzy for 5 years.
Band consists of CL, Minzy, Dara, and Bom.
Genres: K-pop, Hip hop, R&B, electronic, dance, urban.
Team Members
2ne1 Albums:
Park Bom
Sandara Park
Roles: Singer, Actress, and Dancer.

Park Bom was born in Seoul, she left Korea by herself to study abroad in the United States. She acquired admiration for music through Mariah Carey. Her Career begins at 2005 as a trainee in YG Entertainment.
Roles: Rapper, DJ, Dancer, and Singer.

CL was born in Seoul, due to her father's occupation as a physics professor, she moved around as a child. She has lived in France and Japan. There, she learned English, French and Japanese. Her Career begins at 2007 as a rapper feature on a song with BigBang.
Roles: Director of communication, Television host, Model, Actress, Singer, and Dancer.

Sandara Park was born in Busan, South Korea. She moved to the Philippines when she was 10 years old with her family. Her Career begins at 2005 as a trainee in YG Entertainment.
Roles: MC, Presenter, Rapper, Dancer, Singer.

Minzy was born in Seoul, she was discovered by YG Entertainment through a video uploaded on the internet, which showed her dancing. The video got many hits and praises for her ability to dance. Because of her rising popularity through the internet, YG contacted and recruited her, after which she became a trainee in the entertainment company.
Songs titles:
I Dont’s Care
Hate You
Don’t Cry
Don’t Stop the Music

English mixing in lyrics:
Style and image:
Zack Greenburg from the American business magazine Forbes described 2NE1 as a pop group characterized by bold, bright outfits and big, catchy hooks punctuated by rap verses and an "in-your-face swagger". He also considers the group to be "bigger than Psy", singer of the worldwide hit single Gangnam Style.
Hybridization & Global Englishes
Global Englishes - The spread and use of diverse forms of English within processes of globalization (p.6)
Trans-cultural flows - The movements, changes and reuses of cultural forms in disparate contexts (p.6)
Promotional Tactics
Expansion into the Global Market
On Jan 19th 2011 - Japanese Debut of 'Cant Nobody' (english version)
Aug 2012 - Embarked on the US leg of their New Evolution tour.
Late of summer 2012 - Appeared alongside Nicki Minaj and other artists including Big Sean and athlete Derrick Rose promoting their own line of Adidas, marking their first entrance into American pop culture.
English Version of ' Can't Nobody'
Discussion Questions:
The use of English words in K-pop lyrics have been heavily critiqued as being over reliant on the American style, but is K-pop really losing its 'Korean' element by adding English into its song lyrics?
First American concert at the Prudential Center of Newark, New Jersey
In the K-pop Article, the authors claim that “K-pop has a tough time making it in America because it strives to differentiate itself from its American counterpart, but at the same time, it looks and sounds too much like it” (D. Y. Jin and W. Ryoo, 2012, p.15). Do you think that the hybridization between Korea and America in terms of lyrics and music productions is a sign of Korea’s music losing its authenticity? Also, the authors claim that the lack of the creation of a “third space” leads to the failure of maintaining local (Korea) identities in the global context, do you agree?
RyooYong Jin & WoongjaeDal. (2012). Critical Interpretation of Hybrid K-Pop:
The Global-Local Paradigm of English Mixing in Lyrics. Routledge.

Zack O'Malley Greenburg. (2012). Bigger Than Psy: 2NE1 And The Future Of K-Pop.
Retrieved from: http://www.forbes.com/sites/zackomalleygreenburg/2012/10/16/bigger-than-psy-2ne1-and-the-future-of-k-pop/

YG Entertainment. (2013) Retrived from:

Korean Entertainment News and Information. Retrived from:
With the success of SM Entertainment, several famous entertainment powerhouses
have emerged, including JYPE managed by Jin-Young Park, who primarily stays and creates music in the US, and YG Entertainment, and they have further developed the
industrialization of idol factories. (Jin & Ryoo, 2012, p.7-8)
The industrialization of the star-making process started in 1989 when Su Man Lee
founded SM Entertainment ... .Until the late 1990s, Korea had very little musical
raw material to work with. Lee, who studied in the U.S., helped change that by
cloning talent. Sifting through hundreds of raw tapes or sometimes picking kids off
the street, he put aspiring idols through a rigorous course of singing and dancing
that typically lasted two years or longer. With an eye on the Asian market, he added
language training. (Macintyre) (Jin & Ryoo, 2012, p.7)
Idols Factories:
Full transcript