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Transcript of NZ Market
Door Count: 12 LOCATIONS
2012 Business: 2.8m
Type of Account: Directional
Account managed from Brisbane office. Reponsible for forecasting and reporting on the FLNZ number. FL Operations manager at NZ level Auckland Area x 7 Hamilton x 1 Wellington x 3 Christchurch x 1 Heritage Key Accounts
Qubic Smith & Caughys Embassy Hunters & Collectors Huffer Superette Needles & Threads The Good Room No 9 Boutique Outlet stores Wellington Newmarket ARCADE Mt Wellington Skate Indies Cheap Skates ARCADE AMAZON Area 51 SPORTS SKATE/SURF ACTION
SPORTS LIFESTYLE SUBURBAN URBAN LIFESTYLE BOUTIQUE MAINSTREAM SNEAKER LOADED QUBIC Banks The Department Store FASHION
SPECIALIST OWN RETAIL NZD $
Footlocker NZ - 2.8m
Heritage Accounts - 1.3m
Rebel Sports - 640 k
Footwear Stores - 80k
Stirlings - 60k
Other - 140k
Total - 5 m Texas Radio Smith & Caughys Player Embassy Hunters & Collectors Huffer Superette Fridge Freezer Needles & Threads The Good Room No 9 Boutique Outlet stores Wellington Newmarket ARCADE Mt Wellington Skate Indies Cheap Skates ARCADE AMAZON Area 51 SPORTS SKATE/SURF ACTION
SPORTS Red Rat GROW LIFESTYLE DIRECTIONAL SUBURBAN URBAN LIFESTYLE BOUTIQUE MAINSTREAM SNEAKER SPORT LIFESTYLE URBAN FOOT LOCKER LOADED QUBIC Banks The Department Store FASHION
SPECIALIST OWN RETAIL Retail Segmentation New Zealand DEVELOP LEAD Account: Red Rat
Door Count: 11 locations plus online store
2012 Business: 900k
Type of Account: Directional Street/ Urban
Image: Red Rat is an urban street wear retail group located in urban areas.
Consumers: High level of repeat customers
Plans: Aggressive expansion plans – 3 additional stores by end of 2013. Originals areas planned for 2013
Current Partnership rating: 4/5 Account: Banks / Shoe Connection
Door Count: 4 locations. Wellington and Christchurch.
2012 Business: 90k
Type of Account: Footwear Fashion Specialist - Mainstream
Image: Shoe Connection offers leading brands and the latest styling from around the world, with contemporary fashion dress, urban and street shoes for women and men. Akin to Schuh in UK.
Consumers: 70% Female, 20% Male, 10% Kids
Plans: Working with SD on smu's. Development of payment plan for account.
Current Partnership rating: 2/5 Account: Area 51
Door Count: 3 locations. 1 xWellington and 2 Auckland Stores.
2012 Business: 50k
Type of Account: Lifestyle Account
Image: As well as stocking some of the best international brands Area 51 has always proudly supported and carries some of New Zealand's finest.
Consumers: Area 51 has constantly evolving product mix and captures a very broad demographic and clientele.
Plans: OC colab
Current Partnership rating: 4/5 Account: Loaded
Door Count: 2 Auckland locations.
2012 Business: 80k
Type of Account: Footwear Fashion Specialist - Sneaker / Streetwear
Image: Loaded is New Zealand’s premier street fashion and sneaker store, stocking a fine mix of local and international brands. Well established and respected in the market.
Consumers: 75% male 15% female. Strong base of loyal customers/ loaded community.
Current Partnership rating: 4/5 Account: Qubic
Door Count: 1 location , Auckland
2012 Business: 50k
Type of Account: Lifestyle/ Fashion
Image: Qubic aims to redefine the traditional notion of retail in New Zealand. Brands sourced worldwide as well as NZ's finest
Plans: New owners, get account back on track
Current Partnership rating: 2/5 Skate Key Accounts
Indies Account: Arcade
Door Count: 1 location plus online store
2012 Business: 15k
Type of Account: Skate - high influence account
Image: All Arcade's products are hand-picked from brands in the US, NZ and Australia. Arcade shop also functions as an outlet for Auckland's creative community
Consumers: Creative types/influencers
Plans: Coalb event early 2013.
Current Partnership rating: 3/5 Account: Cheapskates
Door Count: 13 locations. Currently trade with 5
2012 Business: 120k
Type of Account: Skate
Image: Pure skate account. Supports local skaters and principal sponsor of National Champs
Consumers: Active skaters
Plans: Development of online store. Possible group buys going forward
Current Partnership rating: 3/5 Account: Amazon
Door Count: 9 locations plus online store
2012 Business: 20k
Type of Account: Surf/ Skate account
Image: Premium surf and skate store, situated in premium main street and mall locations
Consumers: Youth consumer 14- 25, Even male and female product split.
Plans: New Aaccount. Owned by Billabong...being cautious.
Current Partnership rating: 3/5- New Account Account: Skate independents
Door Count: 11 locations
2012 Business: 120k
Type of Account: Skate
Image: Community based skate accounts
Consumers: Built up through support of local scene
Development Plans: Grow business through range development. Apparel focus.
Current Partnership rating: 3/5 Thank you Growth Strategy 2013:
Red Rat expansion x 3 stores in 2013 approx 90k per store p/a.
Opportunity to increase overall NZ Heritage accounts turnover with focused apparel and accessories ranges.
Skate Catagory- Expansion and strenthening of range. New accounts such as Amazon as a multi door account have the potential for strong growth.
Support and manage best practice in Originals merchandising
New Product offering- Y3? Action Sports?
Ecomm- Ever emerging pure players in the online market as well as supporting our existing acounts that are developing this side of their business.
Go to Market process : Offer insight on the needs of the NZ market.