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NZ Market

Overview of NZ Style market for Berry
by

Kevin Collins

on 17 September 2012

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Transcript of NZ Market

An overview NZ Style Market MARKET VALUE 2012 Account: FLNZ

Door Count: 12 LOCATIONS

2012 Business: 2.8m

Type of Account: Directional

Account managed from Brisbane office. Reponsible for forecasting and reporting on the FLNZ number. FL Operations manager at NZ level Auckland Area x 7 Hamilton x 1 Wellington x 3 Christchurch x 1 Heritage Key Accounts
Red Rat
Banks
Area 51
Loaded
Qubic Smith & Caughys Embassy Hunters & Collectors Huffer Superette Needles & Threads The Good Room No 9 Boutique Outlet stores Wellington Newmarket ARCADE Mt Wellington Skate Indies Cheap Skates ARCADE AMAZON Area 51 SPORTS SKATE/SURF ACTION
SPORTS LIFESTYLE SUBURBAN URBAN LIFESTYLE BOUTIQUE MAINSTREAM SNEAKER LOADED QUBIC Banks The Department Store FASHION
SPECIALIST OWN RETAIL NZD $
Footlocker NZ - 2.8m
Heritage Accounts - 1.3m
Rebel Sports - 640 k
Footwear Stores - 80k
Stirlings - 60k
Other - 140k

Total - 5 m Texas Radio Smith & Caughys Player Embassy Hunters & Collectors Huffer Superette Fridge Freezer Needles & Threads The Good Room No 9 Boutique Outlet stores Wellington Newmarket ARCADE Mt Wellington Skate Indies Cheap Skates ARCADE AMAZON Area 51 SPORTS SKATE/SURF ACTION
SPORTS Red Rat GROW LIFESTYLE DIRECTIONAL SUBURBAN URBAN LIFESTYLE BOUTIQUE MAINSTREAM SNEAKER SPORT LIFESTYLE URBAN FOOT LOCKER LOADED QUBIC Banks The Department Store FASHION
SPECIALIST OWN RETAIL Retail Segmentation New Zealand DEVELOP LEAD Account: Red Rat

Door Count: 11 locations plus online store

2012 Business: 900k

Type of Account: Directional Street/ Urban

Image: Red Rat is an urban street wear retail group located in urban areas.

Consumers: High level of repeat customers

Plans: Aggressive expansion plans – 3 additional stores by end of 2013. Originals areas planned for 2013

Current Partnership rating: 4/5 Account: Banks / Shoe Connection

Door Count: 4 locations. Wellington and Christchurch.

2012 Business: 90k

Type of Account: Footwear Fashion Specialist - Mainstream

Image: Shoe Connection offers leading brands and the latest styling from around the world, with contemporary fashion dress, urban and street shoes for women and men. Akin to Schuh in UK.

Consumers: 70% Female, 20% Male, 10% Kids

Plans: Working with SD on smu's. Development of payment plan for account.

Current Partnership rating: 2/5 Account: Area 51

Door Count: 3 locations. 1 xWellington and 2 Auckland Stores.

2012 Business: 50k

Type of Account: Lifestyle Account

Image: As well as stocking some of the best international brands Area 51 has always proudly supported and carries some of New Zealand's finest.

Consumers: Area 51 has constantly evolving product mix and captures a very broad demographic and clientele.

Plans: OC colab

Current Partnership rating: 4/5 Account: Loaded

Door Count: 2 Auckland locations.

2012 Business: 80k

Type of Account: Footwear Fashion Specialist - Sneaker / Streetwear

Image: Loaded is New Zealand’s premier street fashion and sneaker store, stocking a fine mix of local and international brands. Well established and respected in the market.

Consumers: 75% male 15% female. Strong base of loyal customers/ loaded community.

Plans: Consortium

Current Partnership rating: 4/5 Account: Qubic

Door Count: 1 location , Auckland

2012 Business: 50k

Type of Account: Lifestyle/ Fashion

Image: Qubic aims to redefine the traditional notion of retail in New Zealand. Brands sourced worldwide as well as NZ's finest
.
Consumers: Sneakerheads

Plans: New owners, get account back on track

Current Partnership rating: 2/5 Skate Key Accounts
Arcade
Cheapskates
Amazon
Indies Account: Arcade

Door Count: 1 location plus online store

2012 Business: 15k

Type of Account: Skate - high influence account

Image: All Arcade's products are hand-picked from brands in the US, NZ and Australia. Arcade shop also functions as an outlet for Auckland's creative community

Consumers: Creative types/influencers

Plans: Coalb event early 2013.

Current Partnership rating: 3/5 Account: Cheapskates

Door Count: 13 locations. Currently trade with 5

2012 Business: 120k

Type of Account: Skate

Image: Pure skate account. Supports local skaters and principal sponsor of National Champs

Consumers: Active skaters

Plans: Development of online store. Possible group buys going forward

Current Partnership rating: 3/5 Account: Amazon

Door Count: 9 locations plus online store

2012 Business: 20k

Type of Account: Surf/ Skate account

Image: Premium surf and skate store, situated in premium main street and mall locations

Consumers: Youth consumer 14- 25, Even male and female product split.

Plans: New Aaccount. Owned by Billabong...being cautious.

Current Partnership rating: 3/5- New Account Account: Skate independents

Door Count: 11 locations

2012 Business: 120k

Type of Account: Skate

Image: Community based skate accounts

Consumers: Built up through support of local scene

Development Plans: Grow business through range development. Apparel focus.

Current Partnership rating: 3/5 Thank you Growth Strategy 2013:
Red Rat expansion x 3 stores in 2013 approx 90k per store p/a.

Opportunity to increase overall NZ Heritage accounts turnover with focused apparel and accessories ranges.

Skate Catagory- Expansion and strenthening of range. New accounts such as Amazon as a multi door account have the potential for strong growth.

Support and manage best practice in Originals merchandising

New Product offering- Y3? Action Sports?

Ecomm- Ever emerging pure players in the online market as well as supporting our existing acounts that are developing this side of their business.


Go to Market process : Offer insight on the needs of the NZ market.
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