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Moral Implications

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by

holly green

on 4 December 2013

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Transcript of Moral Implications

MY PRODUCT
AAAA Duracell Battery Packaging
RETHINK
My product is a simple design
therefore not many materials are used.
Due to the small amount of materials used it will not need expensive machinery to make the product. This means the designer of my product considered people and the environment. As this product is environmentally friendly it encourages people to buy the product which is good for the company. An issue which we could rethink and resolve would be to use less ink on the packaging this would reduce damage to the eco-systems.
REFUSE
Moral Implications are an extremely important topic to discuss when planning and designing a new product. Most people don;t understand how dangerous some materials can be to the environment. By discussing moral implications, we can discover more efficient ways of creating a harmful yet useful product which thinks about the environment.
Some materials are especially bad for the environment or public, therefore people should try avoid to purchase these products.
For e.g. when shopping in a supermarket, and you have two exact available products, one recyclable and one none recyclable, you would purchase the recyclable product to support the environment. Therefore you would be refusing the none recyclable product. It would also prevent litter around the house and mean less litter in the bins.
REDUCE
To cut down on the amount of materials and energy you use during the making process, one way would be to use recycled materials. This would prevent having to create new materials and it would mean using less machinery. Another way would be when designing the product to think of other more sustainable, cheap, easier to find products. This would reduce cost, carbon footprints(when transporting materials) and the cost of machinery use to find the materials.
REUSE
Instead of creating new products with fresh unused material, discuss whether you could use parts from a different product to use when creating your new one. for e.g. plastic from a bottle, could you reuse that? Reusing materials will prevent having to create more, it will also prevent using machinery and being harmful to the environment. It will also mean less litter from the old product.
Recycle

Recycling is important, more recycling means less waste which means less contribution to land fill sights. When a product is recyclable it appeals to many people, so when comparing with a non recyclable product it stands out, which means it will have more sales. My product is made of plastic and laminated carton board which isn't specifically bad for the environment although the plastic is not always recyclable.
REPAIR
My product is non repairable, once you break into the package it is open, you cannot close and reuse it. As the packaging doesn't have an open/close lid it only has laminated carton board the packaging is useless after opened. Therefore to improve the products packaging an idea for the future would be to create an opening and closing lid or cover that would be re-useable and safer to open. This would be a good USP, as no other battery brands have discussed better ways to design the packaging.
The Packaging
The packaging is made from non toxic inks and the card portion of the packaging is made from 55% recycled material.

the plastic proportion is made from 30% recycled plastic.

There is also a graphic design on the packaging therefore there is non toxic ink on the card.
The making process of Cardboard
Fast growing pine trees are the primary material to how cardboard is made. Once the trees are harvested they are striped of their limbs and sent to a mill for processing. The trunks are broke down into fibrous pulp. Once pulping is done the fibers are send to the paper machine where they are formed, pressed and dried. Cardboard is made at this point and can be made into boxes or is this case a backboard for the battery packaging.
Recycling Cardboard
•As with paper, it will be taken to a mill to be sorted and cleaned
•It will then be pulped with water. Pulping help to separate out the fibers to reform the cardboard
•The pulp is pressed into sheets and dried and sold to manufactures to make new products

The Making process of Plastic
starts with distillation of the ethane and propane from oil. Then there are several chemical processes to convert them into modern plastic.

Recycling Plastic
When recycling plastic, the process generally works like this: First, the plastic is sorted from other materials and then each type of plastic is sorted from other types. Next, it's shaken and rinsed so any particles like dirt or bits of trash come free; then it's crushed into little flakes and put into a flotation tank. The purpose of this is to further sort the plastic by density. Once all the flakes are dried off, it's time to melt them into pellets. These pellets are sent back to the manufacturer to start the process over.
Social Issues
Advertising
When designing a product there are different things to discuss such as social issues. There are sometimes problems with social issues when advertising such as women been stereotyped then being offended and the same with men. There are also sometimes issues with race/religion/cultures were people can be extremely offended. By making the advertising suitable and appealing to everyone it increases the sales, which is good for the company.
Sustainability
The product makes peoples life better for users as batteries keep products running without having to pay an excessive amount to buy chargers. The packaging on batteries isn't very sustainable as it is hard to open and deal with the packaging. To make the packaging more sustainable there are many ways it could be changed. For e.g. creating a lid for the batteries on the packaging this will also make the packaging re-usable, this will benefit all users who are keen recyclers.
The battery pack does not have a target age but it is recommended that young children shouldn't use them as they can be dangerous and they are only small items.

The product does not have a specific age of which it is aimed at, but parents are advised to give parental guidance when young children are around batteries. Socially the product having no age limit could be an issue as batteries can be very dangerous, especially to small children. They are small, which attracts young children, they also sometimes leak once they have been used. I think there should be a strict age limit of how old you have to be to use the product, I think 7+ is a good age. I also think under 7's should not be able to buy batteries over the counter.
Age
Health and environmental issues with Ink
The ink used on the battery packaging is CYMK. There are some health and environmental issues with using ink such a: Most ink pigments contain metallic substances such as cadmium, chromium, lead and mercury, these are harmful to human health and the environment.

Also conventional printing inks use oils that are petroleum=base which emit volatile organic compounds as they dry, making them a health hazard to press and print workers. They also create ozone pollution or photochemical smog.

Taking account of those with a disability
The graphics on my product do not take account of those with a disability, whether its sight hearing or physical. Those with a sight disability will find it very hard to read and understand the graphics on my product as the print is extremely small. The information on the back of the product is very important so those who find sight a difficulty will struggle with finding out any information on the product. Any person with a physical disability may find it difficulty yo open the product as there is no obvious opening, it is just flat cardboard that you have to break to get into the product, this is a massive downfall for the product.
Thinking about the future
Due to the amount of ink used on the packaging there is a possibility that the product may effect the ability of future generations as there may be a time we run out of ink resources. Many countries are beginning to worry about how much ink resources they actually have left which means if eventually we do run out of resources it will be impossible to make more of the product.
Moral Implications
Poverty
Countries which are are not as financially stable may not be able to afford the manufacturing or shipping process for ink which means they would not be able to have batteries as well as several other products. Batteries are made of chemicals such as lithium, zinc-oxide these are also very expensive.
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