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Transcript of Guerrilla Marketing
"In order to sell a product , or a service , a company must establish a relationship with the customer's need and it must provide a product that delivers the promised benefits ." Jay Levinson .
Who is Jay Levinson ?
Jay Conrad Levinson (born 1933 in Detroit) is the author of a popular 1984 book "Guerrilla marketing" .
Guerrilla Marketing is the best known marketing brand in history, named one of the 100 best business books ever written, with over 21 million sold.
His guerrilla concepts have influenced marketing so much that his books appear in 62 languages and are required reading in MBA programs worldwide.
Guerrilla Marketing is an unconventional way of marketing intended to get maximum results from minimal resources.
Instead of a big marketing budget, it relies on time ,energy, imagination, and smart human psychology-based tactics
It generates psychological attachment of the product or service long after the encounter with the marketing efforts.
Guerilla warfare is about attack, retreat, and hide and then doing it again and again.
Where does the name "Guerrilla" come from ?
Guerrilla Marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, Publicity stunts, or any unconventional marketing approach.
Typically, Guerrilla marketing campaigns are unconventional, potentially interactive and consumers are targeted in unexpected places.
When a small army uses unconventional tactics and surprises the more heavily armed opponent and wins,it’s called guerrilla warfare.
The brain uses images to help the unconscious mind understand.
The unconscious mind can understand and link multiple messages .
The brain consists of the conscious and the unconscious mind ,Guerrilla marketing aims to market to the unconscious mind
The unconscious mind controls your internal dialogue
Because of five essential reasons
The unconscious mind is much smarter than the conscious mind.
The unconscious mind makes decisions before consulting the conscious
Global warming campaigns
Awareness on Mines
Keep the city clean campaign
Child safety and well being campaigns
Red cross campaigns
The objective is to create a unique, engaging and thought-provoking concept to generate buzz.
Psychological factor is very powerful , and it plays a major role in establishing a personal relationship with the marketing effort.
Its what drive prospects will spread the words to their family,friends and others.
As Guerrilla marketing focuses on providing information in such a way to affect the decision making process ,
lets take a look on how decisions are made.
By applying the science of psychology to marketing, Guerrilla marketing has already shown itself to deliver constant and eventually predictable results , beyond those usually experienced in traditional marketing .
Correct linguistic structure , active imagination, repetition and other simple rules of modern psychology can facilitate access to the unconscious mind.
Guerrilla marketing focus on the unconscious mind as it makes all the decisions .
sometimes it shares decisions with the conscious mind and sometimes it doesn't
that what most traditional marketer don't understand .
Guerrilla marketing seeks to influence through focusing on the unconscious mind.
It uses unconventional ways to affect the decision making process.
Bread company ad
It is simple creative, and will have a residual lasting effect on your target.
Volkswagen fun theory campaign
Be a mom for a moment campaign