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Swati Shivshankaron 19 April 2013
Transcript of Google
OUT OF THIS WORLD How to make your virtual first impression LASTING "An enthusiastic explorer" "Cooperate. Co-create. Coexist." "Realistic yet open to change" "A quirky and outgoing conversation-seeker" "Trendy and innovative" Why the "Big Five?" "OPEN AND CONNECTED" "PEOPLE, THEIR RELATIONSHIPS,
AND THEIR INTERESTS" "INSTANTLY CONNECT...
WHAT'S MOST IMPORTANT" "ORGANIZING THINGS YOU LOVE" "PEOPLE, JOBS, NEWS, UPDATES, AND INSIGHTS" How can I use the "Big Five?" "help college students understand the impact of their online presence and the importance of establishing a strong, positive, professional personal brand as they enter the working world" THIS IS YOU THIS IS YOU 246 87 68 out of 251 respondents have a Facebook account out of 251 respondents have a LinkedIn profile out of 251 respondents have a Google+ account percent of respondents admit to having "questionable" social media content, while also acknowledging that employers look at social media of potential employees 24 115 142 respondents out of 251 have a Twitter account respondents out of 251 have a Pinterest account 85 percent of respondents said they stay "up to date" with social media profiles companies interviewed about social media in the hiring process word choice is key stay active don't be too private YOURSELF! Tips for the future update grow always be
MARKETABLE be excited focus on your brand word choice is key "A harmonizing leader" How to create a personal branding statement Let's review Let's review 1 2 3 4 Personal Branding Sentence Use the "Big Five" Implementation Lasting Success OVERVIEW Purpose Research Overview Four Step Guide Wrap-Up and Questions 6 Meet Sally Smith Facebook Twitter Luckily, she found this: Successful Sally What's Next? Twitter Facebook LinkedIn The Google Guide