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General Kuddoz Overview

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by

Joel Fabarius

on 7 May 2013

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Transcript of General Kuddoz Overview

Of the three media types you’ll find in social marketing — paid, earned and owned — earned media is the holy grail because it fulfills the unique promise of creating authentic social proof for your brand.

Victoria Ransom is founder and CEO of Wildfire research and consulting firm says in new study.
That 68% of consumers with Facebook accounts say a positive referral from a Facebook friend would make them more likely to buy from or visit a retailer. Over 40 Companies responded and indicated that by adding either Testimonials or Reviews to their sites, their Conversion Rates went up between 34% and 396%. What is earned media? Does your business need it? Would you trust a strangers recommendation over a friend or family?

Let's see what Nielson a global leader in measurement and information has to say in there latest report. Alright, that's on a global scale but what about on a local level using Facebook? Alright, but can reviews really help my bottom line? Ratings and Reviews:
Word of MOT by Google What if we get negative reviews? Is this another fad? Can I really expect to increase my revenue? All this answered in this two minute video Agenda:
What is earned media
Third party research regarding social media & reviews
Who's using reviews
Google video
Kuddoz solution Michael Anderson Assistant Professor of Agricultural and Resource Economics at the University of California, Berkeley. An extra half-star rating causes restaurants to sell out 19 % (49%)more frequently, with larger impacts when alternate information is more scarce. Image credit: Chris Schaumann Now lets take a look at who's using reviews to drive revenue NO authentication So how does Kuddoz go viral... The solution to gaining more
earned media is Online Reputation
Authentic reviews you can trust.

Fan review tab/wall

Auto post to fan page

Reviews posted to reviewers wall

Reviews sent to fans Newsfeed

Helps attracts new fans

Viral Activity
Manage your online reputation

This Creates a Never Ending Cycle of Reviews and Traffic.

More Reviews equals more Viral Buyer Traffic.

More Viral Buyer Traffic equals More Sales. More Sales means More Reviews.

Social Proof and Earned media on steroids NEW YORK – April 10, 2012 – Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising—an increase of 18 percent since 2007, according to a new study from Nielsen, a leading global provider of information and insights into what consumers watch and buy. Online consumer reviews are the second most trusted form of advertising with 70 percent of global consumers surveyed online indicating they trust this platform, an increase of 15 percent in four years. Are you ready to join the Local Revolution?
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