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Cirque du soleil
Transcript of Cirque du soleil
Increase industry awareness
Revive cirque culture
Increasing Bases of
Sustainable Competitive Advantage
Sustainable Competitive Advantages
Generate Greater Revenues
Reduce Cost Structure
Cirque du Soleil
Founded in 1984, the largest theatrical producer in the world.
Q3.Does Cirque du Soleil have a sustainable competitive advantage?
Labor intensive business
Tight market for top talents
The Cirque’s show is costly to imitate.
Essence of the show is irreplaceable: an ‘alternate reality’ that transports the audience to a ‘parallel universe’.
The Cirque is a ‘First-moving advantage'
Q4.How does Cirque du Soleil create superior profits?
How does it improve industry growth and generate greater revenue?
How does it raise profitability and reduce cost structure?
Almost 150 million spectators have seen the show in more than 300 cities in over 40 countries on six continents.
Alternate reality, 'Parallel Universe'
Whole market targeting
Geographic diversification (Internationalisation)
Mega entertainment complex
Increase product categories
Permanent shows allow faster recovery of fixed cost
Diminish supplier power
Internal job mobility: the company can fill over 90% of openings internally
for your attention
Sustainable competitive advantage
Value, Rarity, Inimitability, Non-Substitutability
Expand market place
Three indirect ways to cost reduction
Leading the circus industry