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Cirque du soleil

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by

nan jiang

on 3 March 2015

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Transcript of Cirque du soleil

Industry Growth
Increase industry awareness
Revive cirque culture


Contents
group B4
Siqi GENG
Liang GONG
Patcharida WATANACHAI
Subin YANG
Yilun ZHAO

V
alue
R
arity
I
nimitability
N
on-Substitutability
Increasing Bases of

Sustainable Competitive Advantage
Company Overview

Sustainable Competitive Advantages
Question3
Question4
Generate Greater Revenues
Reduce Cost Structure
Summary
Cirque du Soleil
Founded in 1984, the largest theatrical producer in the world.

Q3.Does Cirque du Soleil have a sustainable competitive advantage?
International flair
Fabulous experience

Unique context
Labor intensive business
Tight market for top talents
The Cirque’s show is costly to imitate.

Essence of the show is irreplaceable: an ‘alternate reality’ that transports the audience to a ‘parallel universe’.

The Cirque is a ‘First-moving advantage'

Q4.How does Cirque du Soleil create superior profits?
How does it improve industry growth and generate greater revenue?
How does it raise profitability and reduce cost structure?
Almost 150 million spectators have seen the show in more than 300 cities in over 40 countries on six continents.
Superior
Profit

Generate
Greater Revenues
Cost Reduction
Higher
Profitability

Unique Context

Alternate reality, 'Parallel Universe'
Whole market targeting

Diversification
Geographic diversification (Internationalisation)
Mega entertainment complex
Increase product categories
Cost Reduction

Permanent shows allow faster recovery of fixed cost
Diminish supplier power
Internal job mobility: the company can fill over 90% of openings internally

Summary
Thank you
for your attention
Sustainable competitive advantage
Value, Rarity, Inimitability, Non-Substitutability
Unique show
Expand market place
Three indirect ways to cost reduction
Leading the circus industry
Full transcript