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on 12 April 2018

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Transcript of Weyerhaeuser

Varying opinions on forestry industry
Viability of local operation dependant on multiple environmental factors
General public unaware of successes and contributions
Cement Weyerhaeuser as a vital piece of the fabric of the community

Promote Weyerhaeuser employees and their contributions

Deliberate and strategic plan to introduce and then maintain Weyerhaeuser & employees as keystones in our community

Review current position

Understand what makes an effective marketing campaign

Outline a strong branding strategy
Hesitant to celebrate success
Historical challenge connecting community contributions to brand
Inability to sustain focused messaging
Proud, passionate, diverse staff
Exceptional products
Invested community partner
Why Advertise?
Advertising invites audience into a relationship

Promoting a strong company attracts strong employees

Celebrating success raises profile, awareness and pride

Who We Are...
The biggest reach of any station in NWO.

The largest and best newsroom in the region.

Creative team with over 60 years of experience.
Over 65,000 users per month.

4 million page views per year.

The preferred source of online news/info in NWO.
Creative Strategy
Marketing Plan
Who We Are...
Consistency + Frequency + Message = Impact

3 x messages per day Monday to Friday
AT40 - 4 x messages per day Saturday and Sunday

2 rotations News Page Big Box #2
(Approx. 75,000 impressions / month)
Establish Weyerhaeuser as vital to our community, the responsible stewards of the environment, and champions to your staff.

Average of 95 x 30 second ads per month

Approx. 75,000 impressions per month
(Average of $2,927 per month)
Total Investment
$35,124 / year
Confidently establish Weyerhaeuser's commitment to excellence

Engage the community in the work that you do

Position Weyerhaeuser alongside the things that matter most to the community.
A consistent, frequent, creative marketing strategy will:
Full transcript