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SEO Presentation

SEO Presentation

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Transcript of SEO Presentation

Identify themes and
topics
Brainstorm
Get creative
Different perspectives
Be topical
Abstract 3D Yellow is a stylish prezi template with yellow and grey squares. Turn around for a wow-effect. Just add your story!
Separate elements:
Authorship
That's it!
This prezi and many more available at:
CLICK!
http://www.prezzip.com/

for Blogs

by Mindy Gofton
Head of Digital Strategies,
I-COM.

SEO
About I-COM
Full Service, award winning, digital marketing agency, founded 2004
Specialising in Ecommerce & Fashion

Contents
What is SEO?
On page
Off page
Recommended plugins
What you need to know about dealing with SEO agencies


What is SEO?
Ensures search engines understand your pages
Demonstrates your site is useful and trustworthy
It’s about giving search engines the same experience that visitors get.

On-Page
Keywords
Title tags & Meta descriptions
Headings (h1, h2, h3) & Post Titles
Categories, tags and archive structure
URL structure
Internal Linking
Authorship markup
Images
Keywords
If you don't say it, you can't rank for it.
To attract visitors you must use the same words they use
Title Tags
The title tag is like a chapter heading
“Always keep in mind the fact that being sold or marketed to is one of the last things your target audience wants from social media.”
- Me, just then.
Categories, Tags, Archives

Pick a simple structure:
Disable author archive
Choose categories over dates
Limit categories
Limit tags
Structure
Structure
Use:
<meta name="robots" content="noindex, follow">
on archives and tags.

What you need to know about SEO Companies

Do you want your results to look like this?
Create a Google+ profile
List where you contribute
Add bylines to every post
Use rel="author" meta tag
takeaways
Mix of content
Engagement with followers/clients/candidates/prospects
Unique content
Statistics/data snippets
Videos/pictures/Vine
Retweets and curated content
Events
Competitions and promotions
Polls and surveys
Jobs
Images are important
Personality
Make people feel good – increase brand awareness for when they need your services
Examples
thank you.
About me
Working in digital marketing since 2003
Blogger since 2005

Social sharing buttons
Blogroll links
Meta
Descriptions
The Meta description provides the snippet
Keywords
If you don't say it, you can't rank for it.
To attract visitors you must use the same words they use
Headings & Post Titles
Be catchy. Be descriptive. Use keywords.

.
Recommended WP Plugin:
Yoast’s WordPress SEO (https://yoast.com/wordpress/plugins/seo/)

Recommended WP Plugin:
Yoast’s WordPress SEO (https://yoast.com/wordpress/plugins/seo/)

Recommended WP Plugin:
Yoast’s WordPress SEO (https://yoast.com/wordpress/plugins/seo/)

Structure
Recommended WP Plugin:
Yoast’s WordPress SEO (https://yoast.com/wordpress/plugins/seo/)

Recommended WP Plugin:
Yoast’s WordPress SEO (https://yoast.com/wordpress/plugins/seo/)

Ideally, put permalinks on the root
Use keyword rich names for posts
URLs
Recommended WP Plugin:
Yoast’s WordPress SEO (https://yoast.com/wordpress/plugins/seo/)

Internal
Links
Help people find useful content by:
Linking where relevant from within posts.
Highlighting other relevant content.
Highlighting popular/sticky content
Recommended WP Plugin:
http://wordpress.org/plugins/wp-pagenavi/
http://wordpress.org/plugins/wordpress-popular-posts/


Recommended WP Plugin:
Yoast’s WordPress SEO (https://yoast.com/wordpress/plugins/seo/)

For WordPress:
Use the All in One SEO Pack or the Yoast plugin.

For Blogger:
Link your Blogspot profile to your Google+ account
Social Sharing
Provide obvious sharing buttons.
Both Google & Bing use social media to help determine where sites rank.

Recommended WP Plugins:
Pinterest Pin It Button http://wordpress.org/plugins/pinterest-pin-it-button-for-images/
Shareaholic https://shareaholic.com/publishers/




Blogroll
Be selective
Separate out ads
Use rel="nofollow" on sponsored links
Off-Page
Inbound links & anchor text
Social profiles
Citations
Inbound
Links
A link is a vote
Some votes are worth more than others
If nobody votes for you, you won't rank
Citations
Mentions of your site may be as valuable as
links including:

Social shares
Mentions in other people's updates
Mentions in posts on other sites
Mentions in the press
Having active social profiles

Tells search engines you are an influencer
Helps you to get eyes on your content
Social
Profiles
Plugins
Yoast’s WordPress SEO (https://yoast.com/wordpress/plugins/seo/)
SEO Friendly Images (http://wordpress.org/plugins/seo-image/)
Jetpack (http://wordpress.org/plugins/jetpack/)
Pinterest Pin It Button (http://wordpress.org/plugins/pinterest-pin-it-button-for-images/)
WP-Page Navi (http://wordpress.org/plugins/wp-pagenavi/)
Shareaholic (https://shareaholic.com/publishers/)
https://support.google.com/blogger/answer/2472665?hl=en - tips on how to enable SEO features for Blogspot blogs
http://www.bloggerplugins.org/ - tips for modifying your Blogspot blog
We want links
Many of us don't care about the quality of the content on your blog
Many of us don't care if we get you into trouble with Google
What you should ensure

Always be happy that any guest content you accept meets your own quality standards and is relevant to your readers
Don’t let SEO companies dictate how you link to them - if they ask for specific keywords in a post tell them only with a rel=”nofollow”
Do not take payment for a positive review without indicating it is a sponsored post and link these only with rel=”nofollow”

What you should remember

We are responsible for the financial success of our clients
You are not professional journalists and we are aware of that
We can see your level of influence by looking at your comments and your social profiles
Do not make outrageous demands - we speak with one another and with PR firms as well
If you take payment or accept a gift, make sure you complete your end of the transaction in a timely manner
Or ...
Make sure your images have descriptive names.

Use the alt=”[insert descriptive text]” attribute on image elements.

Recommended WP Plugin:
SEO Friendly Images (http://wordpress.org/plugins/seo-image/)
(From http://elmartina.blogspot.co.uk/2014/03/floral-kimono.html)

<img width="424" border="0" height="640" src="http://i987.photobucket.com/albums/ae359/elmartina/7a_zpse65d7656.jpg">


Images
Would be better as:

<img width="424" border="0" height="640" src="http://i987.photobucket.com/albums/ae359/elmartina/floral-kimono.jpg” alt=”floral kimono left side shot”>
(@I_COM)
Full transcript