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Copy of Copy of CANVAS

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by

Bernhard Prantl

on 16 April 2014

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Transcript of Copy of Copy of CANVAS

SIMPLY: SMART BABY
T-SHIRT

Key Partners
Key Activities
Value Proposition
Customer Relationship
Website/online
Retail shop
Health Sector
Customer Segments
.
Revenue Model
Key Resourcces
Fortalezas y Debilidades (factores internos):
Puntos Fuertes:
• Plan de negocio ya probado: Friday´s tiene experiencia comprobada en las diferentes variables o dificultades que se pueden presentar en el desarrollo de los procesos internos. Bajas probabilidades de fracaso.
• Los esfuerzos colectivos de comercialización y mercadeo: Al momento de adquirir una franquicia se destina un pequeño porcentaje de las ventas a la comercialización y mercadeo de la marca. Este porcentaje individual no representa mucho pero al mirarlo colectivamente representa una gran fuerza en el mercadeo con presupuestos de alto nivel.
•Imagen corporativa
•Liquidez económica
•Infraestructura
•Personal capacitado
•Excelente Tecnología y diseños.
•Muy buena calidad de comida, sin necesidad de que el consumidor se preocupe por su salud.
•Gran variedad de menús al consumidor.
•Rapidez en el servicio


.

Channels
Cost Structure
Main cost drivers
Risk management
Population of baby/infant in Europe (Passport – Euromonitor, 2014).
The potential crisis
Obtaining ways to elude the occurrence of risks
Reducing the bad results of failures
Designing plans to recover from a failure
Four processes to minimize risks
- Mitigation plan

- Supply chain insurance
- Failure analysis
- Take timely actions
- Informing all the people
Babies/Infants (aged 0-2) ‘000. EU 28 (2008-2020)
Evolution of traditional family in Europe
Household by type (single-parent family) ‘000. Alone mother of father with one or more children under 18 years old, EU 28 (2008-2020) (Passport – Euromonitor, 2014)
Data related to births outside of marriage. As shown the trend is in expansion denoting that the concept of traditional family is changing
Per 100 births – births outside marriage. EU 28 (2003 – 2013) (Passport – Euromonitor, 2014)
Specific product sold in the core European countries
The figures below show the market size for the main European companies for babies and child related products.
The Products are for babies and toddlers age 0-3 years and products for children under 11 years of age
market sizes – retail value RSP – current prices – baby and child specific products. UK (2008-2018) £m (Passport – Euromonitor, 2014)
sales of babies and child – specific products by premium vs mass: % value analysis 2007-2012 in UK (Passport – Euromonitor, 2014)
Germany
Market sizes – retail value RSP – current prices – baby and child specific products. Germany (2008-2018) €m (Passport – Euromonitor, 2014)
sales of babies and child – specific products by premium vs mass: % value analysis 2007-2012 in Germany (Passport – Euromonitor, 2014)
Italy
Market sizes – retail value RSP – current prices – baby and child specific products. Italy (2008-2018) €m (Passport – Euromonitor, 2014).
Sales of babies and child – specific products by premium vs mass: % value analysis 2007-2012 in Italy (Passport – Euromonitor, 2014)
France
Market sizes – retail value RSP – current prices – baby and child specific products. France (2008-2018) €m (Passport – Euromonitor, 2014)
Sales of babies and child – specific products by premium vs mass: % value analysis 2007-2012 in France (Passport – Euromonitor, 2014)
Spain
Market sizes – retail value RSP – current prices – baby and child specific products. Spain (2008-2018) €m (Passport – Euromonitor, 2014)
Sales of babies and child – specific products by premium vs mass: % value analysis 2007-2012 in Spain (Passport – Euromonitor, 2014)
Promotional mix to launch the product
Promotional mix represents the substantial elements of marketing that will be undertaken for the launching of the new product, it will be necessary to use a massive informative promotional mix in order to increase the awareness of the product and its concept among the customers.
How to reach the customer
• Advertising: print ads, brochures, e-mails and website
• Direct marketing: e-mails and interactive website
• Digital promotion: online channels and media (TV, Radio)
• Public relation: credible and emotional message for parents

The product and the innovation
Product components
Key Benefits and Features

Customer Relationship
Communities Personal assistance
Professional Training for Doctors
Technology
Siemens

Fashion
Tommy Hilfigher


NPV: 4,375,580 €
ROI: 1093.90%
UB: 12039278 Rizzi Pierfrancesco
UB: 13028399 Bernhard Prantl
UB: 13018930 Lihao Xiao
UB: 12040045 Diana Zada
Total Sales
Margin
Break Even Point at 50,000 units
Revenue and Profit stream (€)
United Kingdom
Customer Trends
Gantt Chart
Full transcript