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Bedrijfspresentatie Vogel's DEF

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PreziAll

on 3 March 2015

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Transcript of Bedrijfspresentatie Vogel's DEF

Welcome
Intro
Vogel's

Who
are we

What drives us
Our
activities

What do we offer
Vogel’s has a
rich history

Vogel’s stands for
creating customer value

Vogel’s works on
a good brand image

Vogel’s offers
balanced portfolios at profitable price points

Vogel’s has a
highly innovative image in the market

Vogel’s offers
high quality no hassle products

Vogel’s, the expert and European market leader
in placement solutions for Audio-Video &
Audio/Video & Multimedia Device Accessories

Who are we
What drives us
Our activities
What do we offer
History
Vision & Mission
1973
Family
HQ
100
Founded by Mr. Harry Vogels
CEO Mrs. Gerdi Vogels
Eindhoven, The Netherlands
Employees and more
Over 40 years of experience
Introduction Vogel's
Our key brand values
Why Vogels
"Audio-Video products & Mobile devices shall play an increasingly important role in supporting the lives of consumers and professionals. Vogel's is THE leading player in providing products and services that expand the practical usage of Audio-Video products & Mobile devices."

"At Vogel's we provide the better solutions and add-ons (products & services) for users of Audio-Video equipment & Mobile devices around the world to enhance the Audio-Video & Mobile devices experience beyond imagination."

Pro-active
Exploring
Positive
Accessible
Surprising
Acting is the new reacting
Discover new possibilities
Don’t see problems, only challenges

Aiming for the smile in service
Simplicity is key

Brand ambition
Vogel's brand ambition is to become
the
most desirable consumer brand
when it comes to
Audio Video &
Multimedia device accessories

Everyone wants a Vogel's
Create customer value
Understanding what the customer wants, whenever and wherever

Acting as a ‘Ruler’

Differentiating by meaningful innovative solutions and being ready for the future


What we strive and stand for
We strive for

We stand for

We strive for

a people focused organization.
comfort.
innovation.
most successful loudspeaker mount in the world, the BEK 100 (1973)
universal LCD and Plasma ceiling mount (2001) 
flat screen TV bracket with gas springs/shocks (2002) 
aluminium LCD TV wall mount (2002) 
LCD and TFT audio-visual modular concept (2002) 
aluminium projector ceiling mount (2003) 
combination of slim & full turn wall mount for ultra-thin screens (2010)
universal mounting system for tablets (2010) 

The first..
Vogel’s has a highly innovative image in the market
Commitment
Consumer care
By building an infrastructure that supports great service

By continuously improving the processes

By training staff on consumer empathy

Vogel’s strives for excellent consumer care…
“In the past we were selling products,
but now consumers decide and we just serve…”


Laurens Miedema – InterGamma
DYI retail chain
Consumer market
Professional market
European market leader & worldwide distribution network
Consumer market
Established and recommended retail and etail brand
A wide distribution network via Business Partners

Direct distribution via own organisations in Ibérica and The Netherlands

Strategic alliances with international Key Accounts

Online distribution through Vogel’s Internet Partners



Sound
Wall
Mounts
Personal
Devices
Vogel’s DesignMount
Sophisticated Design for the highest TV segment
Vogel’s THIN Series
Especially designed for ultra thin LED screens
Vogel’s WALL Series
The perfect choice for mass market screens
Vogel’s BASE Series
A price entry brand for the most budget
conscious consumer

VOGEL’S OFFERS
BALANCED PORTFOLIOS
AT PROFITABLE PRICE POINTS

Professional market
Corporate
Education
Hospitality
Retail
Public Transportation
Multi-award winning products
Continuous research and product development & design
Business Intelligence
Support to stimulate sales out value

Full online support
A life time guarantee on our wall mounts
No Hassle products
Website
Major online presence
Continuously building the brand
Shopper & consumer research

Market research (eg GfK)

Trend watching

Simplicity
Differentiation
Emotion
"I understand in a glance"
Stand out, get noticed
Doing things in unexpected ways

Building brand preference
Consumer oriented communication
Based on extensive shopper research

Automatic Data updates
Virtual advisor
Integrated Flatscreenfitter
Moving banners in your language
Special mini websites
Youtube videos
High quality material used
Life Time guarantee
Fischer® plugs & screws included
TÜV tested


Pre-assembled product in the Box
Mounting material is included in the box
100% Fitment
is guaranteed
All relevant can be found online

Clear
Mounting instructions
Step by step booklet with simple, clear pictures.
Explanation in 20 languages
Explanatory video through QR code

We are proud of how our practical supports and mounting systems enhance the audio/visual and multimedia experience. People can always count on our quality and dependability with a flair for detail and design!
Passion
Respect
Proud
We are an organisation that cares passionately about its customers, partners and employees. And that continuously chooses to exceed the expectations.
We dare to say that with over 40 years of experience, we are the benchmark in our industry. We lead with pride but shall always with an honest and healthy respect for the business.

Sound bar Mounts
Sonos Mounts
Tablet Mounts
Television
Online
Print
audio-video
expand
leading
supporting
mobile
worldwide
experience
solution
imagination
With Vogel's instore concept
Consumer market
Recommended brand
A wide distribution network via Business Partners

Direct distribution via own organisations in Ibérica and The Netherlands

Serving Pro-AV Installers around the globe


Full transcript