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Newton Enterprises

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Manitoba/Ontario Prezi

on 21 February 2017

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Transcript of Newton Enterprises

FONTS
Advertising is Cost Effective;
If you could afford it, you would have a professional sales person tell your story to every prospect in your market. Advertising was invented as a more cost effective way of telling your story to hundreds or thousands of people you could not afford to reach in person with your sales force.
Why Advertise
Advertising Creates Powerful Inter-media Synergies;
Repetition sells! Businesses that reach and influence consumers repeatedly over time with multi-platform approaches build stronger consumer awareness, confidence, and sales.
Advertising Can Differentiate You;
When products and prices are perceived to be the same or similar everywhere, the image and reputation you create with your advertising can be the tie-breaker that helps consumers choose you over your competition.
Why Radio
Radio Is Intrusive;
Radio can reach and influence consumers who may be predisposed to other businesses. Consumers who are loyal to competitors may not take time to read about you online or in print, but can be influenced as they go about their daily activities. The old expression “we have eye lids, but not ear lids” means we can skip over printed, or online messages, or other passive media messages but can absorb intrusive radio messages without consciously engaging.
Radio Creates Pre-need Preference;
Busy consumers won’t take time to read ads or websites for products or services they are not in the market for. But intrusive radio influences them on the go, before they have a need, creating preferences for your business when they do have a need and begin their search.
Your Message Stands Alone;
When your radio commercial airs, there are no pop-ups, news headlines, competitor’s ads, or other distractions to detract from your message.
Marketing Objectives
• To educate consumers
• To build your brand awareness
• To increase your name awareness
Radio is Effective & Personal
Radio is accessible in the car, at home, at work, on your mobile phone/tablet, in stores, restaurants, and at the dentists office.
Your potential customers spend more time with Radio than any other type of local media.
92% of adults listen to radio an average of 20+ hours per week.
CFRY 920AM and Mix 95.6FM has a personal and local connection with our audience.
Connected with our
audience
Connected with our
community
Connected with your
customers
With CFRY 920AM and Mix 96.5FM
you will be...

What's Your Message?
Full transcript