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NBTA September 2015

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Mads Thimmer

on 16 September 2015

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Transcript of NBTA September 2015

Average is over
Thomas Friedman
From the other side!
- a Travelogue to the upside-down world of Digital

MIT Media Lab. Ferrari. Google. Pixar. Philips. HWKN. Wired Magazine. Engadget. TechCrunch. Apple. Stanford University. Autodesk. Singularity University..........
"Change has changed"
Tech revolution, in the old days
Gutenberg, 1436
Martin Luther, 1536
Mads Thimmer, cofounder/CEO, Innovation Lab



Tech. Biz. Users. Org.
Bye Bye industrial world
"Everything that can be invented, has been invented"

Charles H Duell, US Patent Office Commisioner 1899
...hello digital!
Change will never be this slow again
Uni-lever executive, WebSummit 2013
Supply
Demand
Supply
Production/efficiency
Innovation/agility
Information
Knowledge
Relevance, judgement, meaning, relations, humour,
insight, personality, attention, privacy...
The view for the next 25 years:
Longevity
Programmable DNA
Living Technology
Space living/production
Mars travel
Self assembling matter
"Over the next 25 years, we will evolve more than we have done during the past 5,000 years as civilization"
James P Clark
World Technology Network
= Anthropocentricism!
Human Renaissance
What robots can't do...
... and so am I"
Mads Thimmer
Industrial era: MORE growth!
Digital era: BETTER growth!
Agile
Open
Social
Realtime
Bottom-up
Diversified
Low barrier
Transparent
Entrepreneurial
Feedbacklooped
Non-hierarchical
Supply
Demand
Supply
Agile
Open
Social
Realtime
Diversified
Bottom-up
Transparent
Lower barriers
Non-hierarchical
Feedbacklooped
Entrepreneurship-based
10 mio studerende pr md
500+ mio lektioner
100,000 kurser

Hvor åbne er gymnasielærernes
skrivebordsskuffer...?
Projekt Morfar
1/20 udviklingstid
1/100 udviklingsomkostninger
grønnere, billigere, lokal
Så...

Træn i hurtige vendinger!
Fokus på målet mere end på "redskaber"
og "proces"...
Improvise, adapt, overcome...
Så...

Viden skal nok komme. Tænd LYSTEN til den!
Så...
Dyrk den SOCIALE innovation:
"Do something so I can change it!"
snapchat i undervisningen?
Så...

Træn dømmekraften!
Giv elever nogen (helt andre) at være lærer for...

Bottom-up undervisning...
Er "unschooling" fremtidens skole?
Unge laver rumforskning for NASA...
Træn til deltagelse og aktivt demokrati!
"selecting dots or connecting dots?
put students into situations
where they can fail"
Hvad hvis elever kunne give "likes" eller "tak"?
Klart mål + fri proces
= ejerskab!
Dine regler eller mine regler?
Alle kan ændre alt.
Viden
Alt det, robotterne ikke kan...

Relevans, dømmekraft, mening, relationer,
indsigt, personlighed, opmærksomhed, privatliv...
Der er adgang - og invitation - til at deltage i den nye verden overalt. Tag imod den!
Unschooling = symptom eller sygdom?
Bottom-up undervisning...
1. Se dig selv udefra
2. Hav "safe fail" områder i stedet for at være "fail safe"
3. Træn vendinger på stedet, strategiske + operationelle

Rules attract people that need them!
"Average is over!"
Thomas Friedman
Det eksponentielle alternativ...
Stamen Design
Next gen bio$ orgs inside...
Stagegate:
Organisation - R&D - Budget - Idéer - Marketing - Marked

Digital/Agil/"Crowd":
Idé - Marketing - Marked - Budget - Team/Organisation
"99,99% of the world's geniuses don't work for us!"
A G Lafley, P&G CEO
1. Tænk i øjebliksbilleder + overordnet formål
2. Kør på data, men...
3. Styr efter de menneskelige behov
"All pricing will eventually reach zero"

Stewart Brand, founder, Long Now
1. Arbejd struktureret med scenarier (Ford)
2. Tænk hele tiden i nye målgrupper, nye anvendelser af dit "produkt"
3. Søg aktivt at udnytte, hvor der er mulighed for at sænke barrierer
1. Regler tiltrækker dem der har brug for dem
2. Situationsbaseret hierarki skaber et "meritokrati"
3. ... Men vigtigt med klart mål + klart formål.
Realtime Relief
The end of volume
Coca-cola has the largest global water dataset.
They operate in over 200 countries and are completely dependent on a steady supply of water to stay in business.
The data include water quality, contaminants, availability and local stakeholders.
The data has been made publicly available to help scientists predict water shortages and save lives.
What does a social business traveller look like?
Diversified target groups!
Pittaburgh zero digital zone
Takeaway:
How can you integrate visible feedback?
Takeaway:
How can your company presence be worth the journey?

Be worth going to!
Takeaway:
How can you open up your workspace?
And make use of other open spaces?
Business travellers want experiences too!
"You cannot separate the business from the personal anymore"
Alan Moore, author & business travellor
Takeaway:
Are you caring for people&passions? for culture?
Takeaway:
What do you do to stay tuned with your travellers needs, experiences and touch points?
Takeaway:
What do you do to train your client view and diversify your job situation, to bring perspective?
Takeaway:
Before: Organisation - Budget - Idea - Market
Now: Market - Idea - Budget - Organisation
Takeaway:
Think of your social/data trail as a commodity!
Takeaway:
Less rental car incidents...
Takeaway:
How can you run on principles rather than rules?
Microsoft blog policy
Don't be stupid!
Passion
Creativity
Initiative
Intellect
Dilligence
Obedience
Digital
Industrial
"The people are really the attraction to me"
Matteo Sardi, VP Ferrari, Business Traveller
What's on the business traveller's mind?

Authenticity
People
Food
Something different
Passion
Place
Predictability
Creativity
Forward Thinking
Overview
Bleisure


(Innovation Lab user study 2014)
Culture is the management that is there when management isn't
Tim Armstrong, CEO AOL
Digital changes everything. Stay relevant.
Full transcript