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NUSA Empowering Young Professionals: Stop Talking About Us, Start Talking To Us

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by

Simone Peterson

on 11 January 2017

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Transcript of NUSA Empowering Young Professionals: Stop Talking About Us, Start Talking To Us

Stop Talking About Us and Start Talking To Us

Our Story
Who are Millennials and Why Do They Matter?
Stop Talking About Us: Exercise
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Answer the following questions about your partner WITHOUT talking to them:
Explanation of group exercise
Results
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It Started With a Problem
How does Manatee County, Florida solve the problem of its aging workforce and become a more appealing place of employment for young professionals?
Millennial Con 2016
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Empowering Young Professionals: Stop Talking About Us, And Start Talking To Us
What is their occupation?
What State do they come from?
Are they Introverted or Extroverted?
Do they have a Facebook account?
Do they have kids?
Do they have pets?
Do they own or rent their residence?
What generation do they belong to?
What genre of music is their favorite?

Stop Talking About Us and Start Talking To Us

Explanation of group exercise
Let's Keep In Touch
@WeAre_M3
It Started With a Problem
How does Manatee County solve the problem of it's aging workforce and become a more appealing place of employment for young professionals
Let's Get Started!
What are you Selling?
"If the top doesn't like -
it won't take flight"
Assign ownership
-Outreach driven
-Visionary
-Consistent message
Get Association
Buy In
Go to where the millennials are
Utilize social media...
EFFECTIVELY!
Build Relationships.
Make Friends.
Create Partnerships.
Win - Win - Win
Creatively Use
Your Assets
Staff
Work Smarter
Not Harder
TRY
Something NEW
Buildings
Technology
Events
Relationships
Communication Channels
Things to Keep in Mind
By Millennials, For Millennials
Provide a meaningful experience
Watch Your
LANGUAGE
communicate communicate communicate
Continuous Process
Keep Tabs
www.facebook.com/MCNeighborhood
www.mymanatee.org/m3
Let's Discuss
Talk to, not about
Don't get caught up in stereotypes
It is hard to guess people's needs
Connect with individuals
In Manatee County, FL........

Lack of affordable housing responsible for 2%-3%
decrease in "Millennial"-aged population annually since 2010

73% of Manatee County Government's workforce will retire or need to be replaced by the year 2020

Currently, Millennial-aged employees only make up 17% of Manatee County Government's workforce
Who are Millennials and Why Do They Matter?
Born between 1980 and 2000
Now larger than the Baby Boomer Generation
Will make up 50% of the National workforce by 2020
Driving the national economy and housing market
January 2015
April 2015
April 2015
May 2015
November 2015
November 2015
October 2015
April 2016
Commercials
& Memes
Unexpected Results
Developed Synergies Amongst the Community
Full transcript