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Criteo Template

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Christina Kopk

on 12 March 2015

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Transcript of Criteo Template

Over 600 clients joined us in Q4 of 2014. Why?

3. Display the Right Product,
at the Right Time – Creative Examples



APPENDIX


Browsers:
Low purchasing intent
Majority of users who are least likely to convert due to few product pages viewed on site
Performs at a low CTR and CR
Shoppers:
Average purchasing intent
Middle of the road users who are likely to convert due to some product pages viewed on site
Performs at an average CTR and CR
Abandoned Cart:
In between average and high purchasing intent
All users whose last event was adding products in their shopping cart but didn’t convert on site
Performs at a high CTR and CR
Buyers:
High purchasing intent
Small pool of users who are most likely to convert due to purchasing on site
Performs at a very high CR
Lapsed Buyer:

Lapsed Visitor:

Criteo
definitions

One User – Multiple Devices

CPC bids can be set and modified online 24/7, and have an immediate impact on campaign performance.
 
You can adjust the CPC for each of your product categories, in order to optimize your cost-of-sales by category.
 
Advantages:
Optimize your campaigns in real-time
Changes take place immediately
Control overall campaign cost-of-sales


2. Pay The Right Price
CPOP Platform

Our self-service platform allows you to monitor and adjust your campaigns in real-time on a CPC basis, which you control based on your criteria: your internal margins, your goals, and the engagement levels you expect from users who are in the Upper, Mid and Lower Funnel of their purchase cycle with you.


2. Pay the Right Price

CONTROL IN REAL TIME
YOUR CPC FOR:
Browsers, Shoppers, Buyers & Abandoned Cart

USER SEGMENTATION

CPOP DASHBOARD

CONTROL IN REAL TIME
RESPOND TO CTR & CR, ADJUST CPC
OPTIMIZE eCPM, # SALES, AOV, COS, ROAS, IMPRESSION WIN & COMPETITION WIN

Criteo’s technology combines relevant data to gauge the user’s intent – and delivers effective, instant personalized messages based on its ability to:

Recommend products based on CTR and past behavior

Optimize, in real-time, all the graphic and text components of banners to deliver the best CTR and CR


3. Display the Right Product,
at the Right Time

CONTROL IN REAL TIME
SET DATE RANGES: RUN REPORTS, ADD BUDGET, MONITOR PACE

DATE RANGE OVERVIEW

CONTROL IN REAL TIME
YOUR CPC FOR:
Beauty, Fashion, Jewelry, Home, Kitchen, etc.


PRODUCT CATEGORY
SEGMENTATION

DISPLAY ON CRITEO MOBILE NETWORK

Delivered by Criteo, the World’s largest
programmatic buying platform
Google AdEx, PubMatic, Appnexus, OpenX and many more

IMPLEMENT CRITEO ONETAG TAG YOUR MOBILE + TABLET WEBSITE

Tag users that visit your desktop or tablet site from their mobile device.
Future IOS support without requiring a new tag

ENABLE HTML BANNERS

Coverage of all platforms through HTML banners
Improve ad rendering performance
Focus on standard formats: 320x50, 300x250

MOBILE
GETTING STARTED

ENHANCED PERFORMANCE

More events collected through async event tags
More events collected: better product recommendations and improved ROI

BUSINESS OPPORTUNITY

Supports future cross device matching when used with a CRM ID (identify UUs across multiple devices)

EASY IMPLEMENTATION

Uses industry syntax for easier campaign creation across partners
Seamless update capability reduces future development time



Step 1 - Criteo OneTag
KEY BENEFITS

A MOBILE TAG

Ability to tag users that visit your desktop or tablet site from their mobile device
iOS support soon, without requiring a new tag
Android devices available NOW


Copyright © 2013 Criteo. Confidential.

Criteo has an 80 people team in BD monitoring
and supervising these implementations

NETWORK ADVERTISING INITIATIVE (US)
Banners include an opt-out icon, linked to US the opt-out platform

YOUR ONLINE CHOICES (EU)
Banners include an opt-out icon, linked to the EU opt-out platform (in development)

OUR BANNERS HAVE
AN OPT-OUT SINCE 2009
Permanent opt-out (for all Criteo advertiser)
Opt-out per advertiser
Temporary opt-out (for example: during Christmas)

DOUBLEVERIFY
INSURING BRAND SAFETY

User transparency
and control

Format: 320 X 50 / Template: Neutral / Layout: Classic

Format: 300 X 250 / Template: Neutral / Layout: Classic

STEP 2 - HTML BANNERS
COMPATIBILITY AND PERFORMANCE


$1.00

$.75

$0.50

$.25

2. Pay The Right Price :
Customized Product Categories

Criteo: the one-stop display performance partner for both desktop and mobile devices

PLAY NOW

PLAY NOW

BUY NOW

PLAY NOW

TRY NOW

In-App

With the acquisition of AD-X Tracking, Criteo is now uniquely positioned to deliver App advertising measurement.

Our solution is being beta-tested for iOS devices, and will be rolled-out soon

We can now retarget users leaving your mobile website on Android devices

iOS


ANDROID
Now!

OUR APPROACH
MOBILE

LAPSED VISITORS

LAPSED CUSTOMERS

16-400 days

0-15 days

BROWSERS

CUSTOMERS

SHOPPERS

LOWER FUNNEL

MID FUNNEL

Prospect
Customers

Existing
Customers

1. Mid Funnel

One user with multiple devices
`
We are the
global leader
in
digital performance advertising
and we leverage our data to
target the
right customer

at the
right time
for the
right price
.

Our results speak for themselves...
$198b sales transactions analyzed in 2013
Over 590 billion ads served in 2013
(comScore MMX, September 2014, Age 15+)
7000+ advertisers across 50+ countries
We've generated $12 billion in post-click sales for our clients in year ending June 30, 2014
994 million unique
users globally
We charge for clicks, not impressions, giving you accurate post-click insights and transparent ROI data
We pair global reach with miniscule details to focus on what matters most: sales and conversions
We only work with high-quality, visible ad inventory across over 7,000 direct publishers and leading RTB networks to ensure your program is effective and your brand image is safe
Our business model is different
The Criteo Engine
Our prediction algorithms select only users likely to click and buy at that moment while valuating each user in real-time to determine the right bid level per click
Our recommendation algorithms determine the most relevant products to display through our dynamic display ads for optimal click-through and conversion
Our engine analyzes more than 230 terabytes of data every day and handles 15 million requests per second, giving our clients a 30% increase in sales at the same COS thanks to improved order value prediction and product recommendations
We make our tech a bit more human
Real people see our ads and that's why respecting user privacy is at the heart of our business.

We believe that it should be clear for everyone why consumers are seeing our ads and what data is being used to generate them

Users always have the freedom to opt out of advertising that doesn't interest them

Our teams are made up of the best in the business - from technical engineering and business intelligence to creative design

We combine their skills with our data to provide a rich understanding of customer purchase-intent with clear analytics, which can be put to use to convert recent visitors, re-engage lapsed consumers, or win new customers
At Criteo, we believe in building lasting relationships and that's why we partner every client with one of our Account Strategists

Our AS's work one-on-one with you to ensure all your goals are met and serve as your liason to our Technical Services and Creative teams to ensure your campaign is a success.

(Think of them as the personal assistant you've always wanted)
Control your budget
with our self-service platform

Our CPOP platform caters to control-freaks and laid-off types alike. You can monitor and adjust your campaigns in real-time on a
CPC basis at anytime and from anywhere


Our technology lets you adjust CPC's based on product categories, user engagement levels, and a myriad of other variables that affect your sales
Manage your budget and optimize your campaign in real time by changing costs per click (CPC's) online 24/7
 
We are a full service company
With more than
34%
of retail commerce sales
from mobile devices*, driving
clicks and conversions via mobile and tablets is essential for success

Criteo’s
next generation mobile banners help reach these mobile users through mobile websites or mobile apps

We offer seamless extension of campaigns to mobile web, on
both
Android and iOS devices, including in-app
Criteo Email
Our email services are behavior-based, immediate, and the perfect complement to your campaign. They have been shown to reach up to 30% of a typical website’s prospects or even up to 45% for advertisers that use their own CRM database

These messages:
Are 100% permission-based emails
Use an advertiser’s own subscriber data or 3rd party data for visitors who are not currently registered
Offer real-time responsiveness to customer behavior
Cost-per-click pricing targeted to your existing cost of sales
AD-X Tracking
Attribution is the key to figuring out the lifetime value of a campaign. Our AD-X technology is used by some of the most complex app marketing strategies to optimize spend while driving in-app sales
Some key features include:
Pinpoint accurate attribution and acquisition source data
Real-time analysis via our dashboard including downloads, engagement, daily active users and lifetime value
API integration with your existing system
Granular post-click and post-download analytics
Support for Android, iOS, Windows Phone and many other leading development environment
We have the size, scale, reach and proven results to meet the needs of the most demanding advertisers, regardless of size and location and we'd love to work with
you

Thank you for your time!
Full transcript