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Ten Tree

For CTS foods and fashions. By Georgia Fraulin
by

Georgia Fraulin

on 24 October 2014

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Transcript of Ten Tree

Ten Tree International
"Ten trees are planted for each item purchased"
The Viewpoint on Manufacturing
Ten Tree International:

By Georgia Fraulin and Laura Marks
Ten Tree is a business that devotes its time to making the world a better place through the clothes they sell. Every time a customer purchases an item of Ten Tree's, the business plants ten trees in a country around the world in need. They support reforestation, which is an act beneficial around the globe.
As shown, the methods being used are respectable and even help employees that have previously been unjustly treated. Using facilities in China ensures fair treatment of employees because of the values that Ten Tree has, like ensuring that their facilities are WRAP approved (Worldwide Responsible Accredited Production), and the quality of living is good.
Ten Tree International: Production Facility
Tree planting in Ethiopia
Canada
Madagascar
Transnational Corporation Research Project
Thanks for watching!

Transnational Corporation research project on
Ten Tree International
by Georgia Fraulin and Laura Marks.


History of Ten Tree
Dave Luba and Kalen Emsley are the founders of Ten Tree International, a company who is based out of Regina - a Canadian company. The friends were environment-loving business students in different universities when they had the idea: "We thought, let's start a business that gives back to the environment."

This idea came from the TOMS shoes company, one that gives a pair of TOMS to a child in need every time a pair is purchased. The two men wanted to start a company similar to the TOMS ethics, but in relation to the environment.

Ten Tree appeared on a popular entrepreneurial Canadian T.V. show, Dragon's Den, kick-starting their business. Although, even before getting that start Ten Tree had partnered with WeForest, a non-profit organization that allowed them to plant the trees all over the world. In the three months before going on T.V. the company had already generated $120 000 in sales. As a relatively new Canadian company, founded in 2012 and originating in Saskatchewan, today Ten Tree has already planted more than two million trees.
What They Produce:
tee-shirts
hoodies
sweatshirts
sweatpants
longsleeves
tank-tops
hats
There are many different varieties of clothing for men and women.
The Operations:
Where it manufactures:
WRAP approved facilities in China
Where they plant the trees:
Madagascar
Canada
Ethiopia
Brazil
India
Haiti
Honduras
Kenya
Philippines
Tanzania
Senegal
Malawi
Zambia
Sales & Revenues
After almost 3 years of being operational, Ten Tree has already made over 10 million dollars in sales.
Annually, they bring in at least 3.5 million
Employees
There are over 120 stores across Canada that carry Ten Tree apparel, as well as the company being based online on their website, tentree.com
There are currently 12 employees at the head office, and 6 sales reps that travel for the brand.
Ten Tree supports it's environmental values through their
motto:

"Protect the world you play in."

Mission statement:

To provide consumers with quality clothing and accessories. They try to inspire a new generation of consumers who are passionate about the environment and willing to make a change to the world and to their lifestyle.
Ten Tree vows to keep loyalty and faith where,
"For every item purchased, ten trees are planted."
Ten Tree Symbol, Motto,
and Mission Statement
Employment...continued
The people who plant the trees are citizens of the communities they are planted in.
The proceeds that Ten Tree uses to purchase the trees goes to those people.
These people who plant the trees aren't considered employees because Ten Tree works through their partners to hire these people.
The manufacturers in China are not considered employees because they are also like partners, and their wages are not paid by Ten Tree.
Based out of...
Canada
The Corporation's Perspective
Ten Tree wants to help the environment and people change the world through reforestation and providing jobs. The economic and social benefits of this are that the people employed in third-world countries to plant the trees stay employed for at least 7 years after the planting is over. Ten Tree has partnered with various non-for-profit organizations that help them see which areas need the planting the most. This ensures a positive environmental influence.
Influences...in summary:
Economic:
A well-respected business plan that attracts all kinds of people who want to help the environment and the world in simple but effective ways.
Social:
Long-lasting employment and resources for people in need. People coming together for a common cause of doing good.
Environmental:
Contributing to a better planet through reforestation.
Political:
Supported by governments all over because of the positive impacts Ten Tree has in the world.
"At tentree, we're focused on more than planting trees. We want to help change lives. Not only does reforestation revitalize dry arid soil and provide a substantial oxygen supply, but it directly benefits locals living in the area by providing wood for fuel, food, fodder for livestock, as well as permanent and seasonal employment. We have partnered with non-for-profits across the planet to ensure tentree has a truly global footprint, and can identify the regions that will benefit most from our planting."
The Ten Tree Perspective:
"Ten Trees Forward"
Perspectives of a Local Community
Ten Tree planting project:
Influences and perspectives of the community:
Madagascar
Madagascar's mangrove forests have suffered and in result, ecosystems have been wiped out and locals faced with infertile farmland. Ten Tree has come in and helped to revitalize the forests and prevent life-threatening poverty in this country. The local community appreciates the help and support that Ten Tree provides.
TEN TREE
MADAGASCAR
Tree planters are the locals in countries around the world where Ten Tree helps.
Revitalization of mangrove forests
Workers can now afford to put their children in school
Provides resources so the mangrove forests won't suffer from being cut down for wood
Trees stop erosion, flooding, and act as rain magnets
Usually these people survive on only $2 a day, but Ten Tree comes in and provides employment, fair income, and living quarters to these citizens.
Seeds for the trees are locally bought, furthering local farmers' revenue.
ECONOMIC
SOCIAL/
ECONOMIC
ENVIRONMENTAL
SOCIAL/
ECONOMIC
Influences
OUR PERSPECTIVE
To what extent does a transnational corporation have a social responsibility as a global citizen?
What measures success?
We believe that a transnational corporation should have a focus on being a positive influence on the world, environmentally as well as socially. They should not have a sole focus on making money, and having extreme economic and business success. There are things more important in the world than profit. Although a business must be economically successful to thrive and have an impact on the world, it is not the only factor contributing to the company's prosperity. Acting as a good corporate citizen, like Ten Tree does, in our opinions an important factor that transnationals must have.
What are the roles of transnationals regarding social issues?
When a transnational corporation is confronted with a social issue, they shouldn't hide it or cover it up. The issue will eventually reveal itself, and if not dealed with could create a major negative effect through the media and consumers. If these corporations are just open and honest with their customers, many issues could be avoided. There are so many labour issues around the world subjected to the outsourcing of labour into third world countries by transnationals. Many big corporations treat the workers manufacturing their goods in these countries terribly. This is buried as deep as it can go, however. The corporations want to hide their practices - therefore letting the world know that they are guilty.
Human rights, labor, working conditions, economic expansion and development, quality of life and legislative agreements are all social issues that transnational corporations have to face head on, and come out as a respectable company.
We believe all transnationals should be more like Ten Tree. As a respectable corporation, Ten Tree faces social issues by improving the world around them through reforestation, and WRAP-approved manufacturing facilities ensuring practical labor and good working conditions.
What are the roles and responsibilities of global citizens in response to transnational corporations?

Global citizens are people who are active in communities all over the world, and commited to making it a better place. These citizens have a responsibility to act in response to the actions of transnational corporations. Depending on what the transnational is doing, and what their values are (either profit-driven or socially responsible) these citizens' role is to lead others in choosing the corporations to support. These actions can be as simple as refraining from buying items from particular companies - for example, ones that use child labor to manufacture their goods.
The "Labor Movement" is one that many global citizens and activists are a part of. This movement is a campain for better working conditions and treatment for employees from employers and companies. This is a social issue created by transnationals that global citizens everywhere have a responsibility to respond to.
Full transcript