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Mr. Wonderful

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by

Paula Andrés

on 3 November 2014

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Transcript of Mr. Wonderful

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Bloque I. Análisis de situación
Bloque II. Objetivos, estrategia y Plan de Marketing
Bloque III. Plan de Comunicación
Bloque IV. Plan de Publicidad
Un poco sobre Mr. Wonderful...
Análisis de la empresa y entorno
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Positivismo everywhere
Objetivos y estrategias
Objetivo Comunicación
Conclusiones del diagnóstico
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DAFO
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Competidores
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Cartera de productos
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Estrategia
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Público Objetivo
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Objetivo
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Estrategia
Objetivos de Comunicación Globales
Públicos Objetivos
Estrategias de Comunicación
Plan de Comunicación Global
Estrategia Creativa
Planificación de medios
Timing de la campaña
Presupuesto de la campaña
50€ Huellas
50€ Pergaminos
300€ Decoración u otros gastos en general
700€ Cámaras
1000€ Máquina con panel
1.880,72€ Cartel Publicitario
Evaluación de la campaña
Objetivos de Publicidad y públicos objetivos
Full transcript