Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Case: 10-2 "The Smart Car"

No description


on 10 July 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Case: 10-2 "The Smart Car"

Case: 10-2 "The Smart Car"
Team 2
Chris Hanner
Michael Newsome
Alex Laniewicz
Casey Waldsmith
Julissa Chavez

design by Dóri Sirály for Prezi
1) What is Smart's Competitive Advantage?
Brand Promise?
2) Assess the U.S. Market Potential for the Smart. Do you think the car will be a success? Why or why not?
3) How does the Smart compare to the Honda Element, Toyota Scion,or Kia Soul? Are these models targeting the same consumers as the smart? In view of the Japanese carmaker's success with these brands, Do you think the Smart's US launch is too late?
4) As noted in the case,Penske Automotive Group is no longer the distributor for Smart USA. How will this affect Smart's fortunes in the United States?
5) Evaluate Smart USA's social media strategy What additional channels or tactics would you recommend?
Full transcript