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Case: 10-2 "The Smart Car"
Transcript of Case: 10-2 "The Smart Car"
design by Dóri Sirály for Prezi
1) What is Smart's Competitive Advantage?
2) Assess the U.S. Market Potential for the Smart. Do you think the car will be a success? Why or why not?
3) How does the Smart compare to the Honda Element, Toyota Scion,or Kia Soul? Are these models targeting the same consumers as the smart? In view of the Japanese carmaker's success with these brands, Do you think the Smart's US launch is too late?
4) As noted in the case,Penske Automotive Group is no longer the distributor for Smart USA. How will this affect Smart's fortunes in the United States?
5) Evaluate Smart USA's social media strategy What additional channels or tactics would you recommend?