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Transcript of L'Oréal Presentation
Here are some examples Eugène Schueller drapes a sheet over the face of a Parisian building to create a giant billboard for O’Cap hair lotion. BIG or small IDEAS CAN BE It doesn't really matter L'ORÉAL HAS CHANGE THE WAY THAT PEOPLE LOOK AT BEAUTY AT BEAUTY When did it start? L'Oréal joints forces with a major French Couturier, Guy Laroche , to create a number of fragances. Clean children days:
Awareness raising campaigns, lessons in personal hygiene, educational games. 1909 1929 1931 Launch of L'Oréal Blanc, first bleaching solution.
Hollywood stars - led by Jean Harlow who headlined the film Platinum Blonde - launched the new trend, with blonde seen as the most seductor color of the time. Creation of "Platinum Blonde" club. First radio commercial that is sung rather than spoken.
"Jingle" was born. 1931 Crochet Dop:
A road show around France attracting up to 50,000 people a day!
Sponsoring, street marketing. 1947 -1957 1954 1966 L'Oréal launches the successful "Because I'm Worth it" campaign. 1973 "Look good, feel better" campaign:
Cosmetics can greatly help ill people to feel better about themselves. 1989 L'Oréal Brandstorm is launched.
L'Oréal invents the Business Games. 1993 Once we have an idea of how l'oreal has changed the world of beauty Let's do a focus on hairdressing market A constantly evolving market Product understandment Consumer behaviour understandment That's whiy it's essential
both Today, it seems that we are heading towards a society with affordable products but lower quality That's not an option for L'Oréal Professionnel L'Oréal Professionnel is the leader in the hairdressing industry WHY? BEST PRODUCTS BEST MARKETING and COMMUNICATION BEST EDUCATION COLORATION RESALE A HISTORY OF INVENTION
FIRSTS HAUTE COUTURE
IMAGINATION WHAT'S NEXT? The union Between L'Oréal Professionnel and Hairdressers will give rise to future hairdressing in which experience & service will be one SERVICE + EXPERIENCE = 1 Reinventing standards The hairdressing business will take a turn again How a memorable experience can affect behaviour? This new hairdressing concept will lead into a scenario of opportunitties But It's not easy Don't panic! New is alwasys intimadating Changes come with questions and big ambitions Experience in salon = success DREAM
SUCCED TOGETHER At the end to understand the evolution of beauty is a search that' ll keep L'ORÉAL young FOREVER The end well..., maybe not, in marketing accuracy is fundamental attention to detail THANK YOU! Color
Collections Animations Launches We are touching the revolution with the fingertips The first Blow Dry Bar in Madrid Blow Dry Bar is a new concept that lies between leisure and beauty Encourage the expertise of hairdressers,
a PRIORITY ADDED VALUE sublime inspiration Street marketing Contest