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Slide & poster design examples

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Rich Path

on 1 August 2013

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Transcript of Slide & poster design examples

Colors & Backgrounds
Poster design examples
Which region had a larger
amount of sales?
A. Europe in July
B. North America in August
C. Can't tell from graph
Which region had a larger
amount of sales?
A. Europe in July
B. North America in August
What is the approximate difference between
"Yes" and "No" responses (in percent)?
A. 13%
B. 26%
C. 50%
D. 74%
Things to avoid...
Layout and flow
Other examples
Which stock area is larger?
A. International Stock
B. Large-Cap U.S. Stock
C. Can't tell from graph
Which stock area is larger?
A. International Stock
B. Large-Cap U.S. Stock
'Before' and 'After' examples of minimizing information on data slides
from "Presentation Zen" by Garr Reynolds
Make the clearest choice for data display.
3D graphs distort data.
Avoid scale distortion of data.
(The graph on the
right is still missing
a legend identifying
the orange & green
Another alternative is
presented on the right, clearly displaying an increasing trend and adding a more interesting
The equivalent of a "manuscript" pasted to a wall". Large amount of text (and only text) is visually intimidating.
If possible, avoid creating a poster by taping several pieces of paper together... unprofessional appearance.
Notice this poster extending out beyond the left side of the board--read the conference presentation instructions carefully! (Required poster dimensions, etc.)
Dark backgrounds with light text are generally not recommended for posters -- the text is more
difficult to read for most people, and it uses a LOT more ink for printing!
Not enough constrast between the title color & background --
title is difficult to read (and can't be seen from a distance).
Section headers are very hard to read -- again, not enough contrast between text and header background color.
This features an eye-catching background, but it may be too distracting. (Do you notice the background or the content first?) Also, quite a lot of content here, and the layout of the section boxes, especially in the middle, is disorienting.
Although this poster uses a variety of background colors for sections, it works. Good contrast, and the larger green area in the center draws the viewers attention to important data and information. Column layout of sections is also very clean...easy to follow along (though switching the "Funding" and "References" section locations might make better sense to viewers).
A more subtle use of the UW logo in the background, but it still distracts visually from the important content, esp. the graphs and figures. (Also, the logo already exists in smaller form
at the top of the poster--is including a larger version in the background really necessary?)
Eye-catching background, but maybe too distracting & busy for some viewers? Notice the color-coordinated outfit of the presenter, complete with tooth/toothbrush-themed tie.
Though the font for the main and header titles might be a bit difficult to read, it stands
out visually. Orange/yellow chart and graph attracts viewers attention. Wider right-column breaks the traditional even three-column design.
Very clean, easy-to-read layout. Due to its contrast with the white background, the image
in the center really stands out visually from a distance. Good balance between text amount and chart/graph visuals.
Though the gradient white-to-yellow background is ok, the excessive black borders and boxes
make this design overly-busy visually. The blue color of Table one actually doesn't make it
stand out--a white box might be more effective. (The textured background of the boxes within
that table also do not improve the design.)
Major columns on this poster are not vertically aligned, making it more difficult for the viewer to follow an order of where to look next. Different font sizes are used throughout. Text under the tables and figures is harder to read because of the switch to white text on a dark background. Titles of figures and tables under the "Results" heading spill up into that header space.
Clean layout. The right column extends two column-widths, drawing more attention to that area
visually (not a bad thing).
Example of a vertically-oriented layout that works well visually.
An example of a slightly different layout approach that is interesting visually, although viewers might be drawn to the upper-right first (since it's higher), and the order of where to look is a bit distorted (esp. due to the section titles mostly being offset to the right instead of the left). Text size is very small, and overly the poster is a bit too "busy".
Text is a bit small, and a bit too much white-space between the Abstract and Introduction. Otherwise, an effective and clean layout--good balance between text and (very eye-catching) images. Most resources for scientific poster designs will state that research posters do NOT need an Abstract section included, since the poster itself should serve as an abstract for your research. (Provide one as a handout if absolutely necessary.)
Good clean layout. Nice green-white gradients for header titles. Includes titles for all figures. "Results" in second and third columns could instead be labelled "Results cont'd".
Award-winning presentation poster at American Pharmacists Association conference. Notice the easy-to-spot summary boxes in the Methods and Conclusions sections, the explanatory titles of the graphs, and the "action" words in the title.
For more information on slide & poster design:

- Websites of Garr Reynolds, author of “Presentation Zen” and “Presentation Zen Design”.

- Website of design consultant Stephen Few, providing many examples of “before/after” chart and slide
designs, and the online “Graph Design I.Q. Test”.

- The UW Madison Writing Center offers workshops on preparing slide/PowerPoint presentations and
provides assistance with creating effective presentation posters.

- A resource for improving poster presentations, maintained by Zen Faulkes.

- Advice on designing scientific posters (Swarthmore College).

- Creating Effective Posters (North Carolina State University).

- A substantial collection of poster and presentation resources. (Univ. of North Carolina)
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