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The History of The Internet Part Two
Transcript of The History of The Internet Part Two
Tim Berners-Lee, WWW, and the Raging Nineties
A long time ago in a galaxy far, far away... Global tensions are fading ... As boundaries fall, enabling technologies break down barriers to information sharing, and the scent of change is in the air ...
Cerf and Kahn coin the term Internet
Altair 8800 featured on Popular Electronics
TCP/IP Required for use on ARPANet
USENET created by Steve Bellovin, Tom Truscott, & Jim Ellis at UNC
BITNET - "Because its Time Network" introduce by IBM
First store and forward network, used for E-mail
NSF introduces CSNET, a 56 Kbps network, for institutions without access to ARPANET
Cern suggests connecting CSNET to ARPANET
Every machine connected to ARPANET had to use TCP/IP
University of Wisconsin creates the Domain Name System
Why is the DNS important?
Packets could be attached to a domain name, which were then translated by a server to IP addresses.
NSF begins deploying T1 lines
T1 national backbone complete. Traffic increases so quickly that NSF begins upgrading the network again.
Social change for the masses
Online communities around picture sharing, music, and non-research topics start forming.
What does this mean?
The Internet is accessible to the masses - individuals & industry
Rickrolling is born!
Tim Berners-Lee writes a proposal for a hypterext based database.
Tim Berners-Lee and Robert Cailliau rewrite the proposal and pitch it to vendors.
No one takes them up on it.
Berners-Lee built all the tools for the web.
HTTP, HTML, Web Broswer, Server Software
The NextCube becomes
the first web server
August 6, 1991
The WorldWideWeb (WWW) project aims to allow all links to be made to any information anywhere. [...] The WWW project was started to allow high energy physicists to share data, news, and documentation. We are very interested in spreading the web to other areas, and having gateway servers for other data. Collaborators welcome!"
- Tim Berners Lee
THE WEB HAS ARRIVED!
THE RAGING NINETIES
NASDAQ 1994 to 2008
A company that does most of its business through the Internet
Phrase was coined during the 1990s to describe companies designed to take advantage of venture capital
The goal of many such firms was to grab market share, earn consumer loyalty, and sell out to a bigger firm or through an IPO.
Direct sales to consumers - esp. mac products
Marketed products in 11 languages
$2.7 million in 1997
$22 in private equity in 1998
$70 million in IPO in 1998
Founded in 1994
Next Day Shipping
RIP 2001 - Remnants acquired by Fry's
a venture-capital-driven online company that promised free one-hour delivery of "videos, games, dvds, music, mags, books, food, basics & more"and Starbucks coffee in several major cities in the United States.
Promised free one hour delivery
April 2001, employees showed up to locked doors
Sold Latin music online including
Marc Anthony, Tito Puente, and Celia Cruz
IPO did not launch after
markets crashed in 2002
Pop Goes the World!
2000 - 2001
YOU NEED A BUSINESS MODEL - THAT DEFINES HOW YOU GENERATE VALUE!
The Internet and the WWW are no longer the province of GEEKS ... and the backroom ... They are seen as central to firm success ... and folks think that they can leverage these new technologies to make real money!
In our next installment, inside Web 1.0 with the boys from Startup.com
Cadabra = cadaver
- Ken Yarmosh
If you couldn't sell, you hoped to eventually charge for services to extract profits.
Intense competition for market share within narrowly defined marketspace
17 .com paid 2 million each for 30 second spots.
To power the "new" economy, broadband access was heavily invested in by Nortel, Global Crossing, and other companies
Pets.com - $82.5 million
Grocery delivery service
$166 million in may 1999 IPO
$160 million for online fashion
$790 million Disney write-off