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Principles of Graphic Design
Transcript of Principles of Graphic Design
Grouping related items together on a page implies a sense of "togetherness." It gives the viewer a visual clue about the meaning of the page.
Repeat elements throughout
a page or set of pages
to make them
Lining elements up on a page so they are visually connected.
No, not like "outer space..."
If things aren't the same...
make them DIFFERENT.
Can't we just make stuff? Why do we
have to learn design?
If your design doesn't work...
Grab the attention of your viewer
Make your advertisements, posters, images more effective
Create presentations that are....
... whatever your goal is!
Bad design is easy to DO but hard to FIX.
Can't I just open Photoshop
and do stuff?
5 simple principles will help guide you.
What do you notice about the relationship between the items on this list?
What happens to the meaning when I make a slight change?
Take a look at this
How many times does your eye stop? Do you rove back over each corner to make sure you didn't miss anything?
Does this fix the issue or make it worse?
Notice how changing the proximity of related items helps this card become
Which elements on this newsletter flag should be grouped closer together?
All designs are made up of
two basic elements:
The SPACE that these elements
take up is called...
The SPACE that is left behind is called...
Allows the design "room to breathe"
and gives the eye a break while making things easier to read.
a.k.a. WHITE Space
White Space doesnt' have
to be white!
When the elements of your page are properly aligned, your design will have strength.
Types of Text Alignment
This text is flush left. Some people call it quad left, or you can call it left aligned.
This text is flush right. Some people call it quad right, or you can call it right aligned.
This text is centered. If you
are going to
This text is justified. Some people call it quad left and right, and some people call it blocked. The text lines up on both sides.
Alignment = Strength
Use grid lines to create sharp lines between objects, images, and text.
Alignment on the Page
Rule of thirds
The "Z" Layout
How can you
Our eyes are designed to see
dark and light colors
large and small fonts
thick and thin lines
smooth and rough textures
horizontal and vertical features
How to create
Conflict /= Contrast