Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Principles of Graphic Design

No description
by

Jessica Campbell

on 6 January 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Principles of Graphic Design

Principles of Graphic Design
Grouping related items together on a page implies a sense of "togetherness." It gives the viewer a visual clue about the meaning of the page.
Repetition
Repeat elements throughout
a page or set of pages
to make them
feel unified
Proximity
Lining elements up on a page so they are visually connected.
Alignment
No, not like "outer space..."
Space
If things aren't the same...
make them DIFFERENT.
Contrast
Can't we just make stuff? Why do we
have to learn design?
Why Design?
If your design doesn't work...
SCRAP
it!
WHY DESIGN?
Grab the attention of your viewer
Make your advertisements, posters, images more effective
Create presentations that are....
more professional
more personal
more creative
more interesting
... whatever your goal is!
DESIGN WHAT?
posters
fliers
invitations
art
photographs
web pages
advertisements
logos
presentations
business cards
CD covers
resumes
book covers
magazine pages
Bad design is easy to DO but hard to FIX.
Can't I just open Photoshop
and do stuff?
5 simple principles will help guide you.
What do you notice about the relationship between the items on this list?
What happens to the meaning when I make a slight change?
Take a look at this
business card.
How many times does your eye stop? Do you rove back over each corner to make sure you didn't miss anything?
Does this fix the issue or make it worse?
Notice how changing the proximity of related items helps this card become
more readable.
Which elements on this newsletter flag should be grouped closer together?
LINES
All designs are made up of
two basic elements:
SHAPES
POSITIVE
space
The SPACE that these elements
take up is called...
NEGATIVE
space
The SPACE that is left behind is called...
Allows the design "room to breathe"
and gives the eye a break while making things easier to read.
NEGATIVE Space
a.k.a. WHITE Space
White Space doesnt' have
to be white!
When the elements of your page are properly aligned, your design will have strength.
Types of Text Alignment
This text is flush left. Some people call it quad left, or you can call it left aligned.
This text is flush right. Some people call it quad right, or you can call it right aligned.
This text is centered. If you
are going to
center text,
make it
obvious.
This text is justified. Some people call it quad left and right, and some people call it blocked. The text lines up on both sides.
Alignment = Strength
Use grid lines to create sharp lines between objects, images, and text.
Alignment on the Page
Rule of thirds
The "Z" Layout
lines
shapes
fonts
colors
images
How can you
create repetition?
Our eyes are designed to see
contrast
dark and light colors
large and small fonts
thick and thin lines
smooth and rough textures
horizontal and vertical features
How to create
Contrast
BE CAREFUL!!

Conflict /= Contrast
Full transcript