Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Copy of To Keep Your Customers Keep It Simple

No description


on 6 January 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Copy of To Keep Your Customers Keep It Simple

To Keep Your Customers, Keep It Simple How to keep your customers ? How to make customers sticky ? Corporate Executive Board’s multiple surveys How to make decision simple ? Aiding navigation Big data and sophisticated analytics Building trust Trusting the information gathered Making it easier to weigh options 4 Cs for diamonds Example for putting it together Keep it simple Haul video Walt Disney world moms panel Build cadres of trustworthy advisers rather than simply developing recommenders who will push the brand To help customers feel confident about their choice To provide tools that allow customers to identify and weigh the features that are most relevant to them Herbal Essences
online decision guide Minimizing the number of information Personalizing the route Detailed exchange with users On what stage Search terms TurboTax Live Community Isn’t cherry-picking its reviews A “help me choose” function The single biggest driver of stickiness, by far, was “decision simplicity” Decision simplicity index How easy it is for consumers to gather and understand (or navigate) information about a brand How much they can trust the information they find How readily they can weigh their options
Full transcript