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Copy of To Keep Your Customers Keep It Simple
Transcript of Copy of To Keep Your Customers Keep It Simple
online decision guide Minimizing the number of information Personalizing the route Detailed exchange with users On what stage Search terms TurboTax Live Community Isn’t cherry-picking its reviews A “help me choose” function The single biggest driver of stickiness, by far, was “decision simplicity” Decision simplicity index How easy it is for consumers to gather and understand (or navigate) information about a brand How much they can trust the information they find How readily they can weigh their options