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Vakker Beach

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Manitoba/Ontario Prezi

on 18 May 2016

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Transcript of Vakker Beach

Welcome!
We are not trying to create a market for your product.
Advertising
Advertising
We are trying to exploit the market that already exists and direct customers to your place of business.
It's what you do when you can't see someone in person.
Advertising

How to Advertise
Why Radio?
C
r
e
a
t
i
v
e
l
y

Frequently
Frequently
Frequently
Frequently
Frequently
Frequently
frequently
frequently
frequently
frequently
Consistently
Radio is on:
In the car, at home and at work
Streaming online and on your mobile phone
It’s in stores, restaurants and at the dentists office

Radio is always accessible
Wherever You Are...
Radio is There With You!
It's Mobile!
It's Sound
Radio is sound - intrusive, irresistible sound - It makes electronic media the long distance runner of advertising.

Sound is memorable. Consider music and all those songs you know the lyrics to without ever intentionally learning them
A Sound Partnership
S.W.O.T.
Vakker Beach is incomparable
Has a greater beach than others
It IS THE greatest beach
It is the best kept secret
It is a pristine "get away"
Seller wants to utilize his recognized name to promote it
Lots have hydro
Remote/distant location(also a weakness)
Three out of ten lots are sold already

Higher prices then others (but is priced accordingly)
Remote/distant location (also a strength)
Water service on lots (not finalized yet)

Seasonal camping...coming soon

Whether or not they are fully "serviced" lots remains to be seen.
Overall downturn in economy
A recent study conducted by Google (yes, Google) states that "using broadcast media (TV and Radio specifically) greatly enhances search results."

This infomation is an invaluable combination which will prove that "radio + search" is the real wining combination to drive their sales.
Nielson Report, January 2016
Why Advertise?
BUILD BRAND AWARENESS
START PEOPLE TALKING
INCREASE NAME AWARENESS
Differentiate our product
Promote the way you do business
Justify higher price

Strengths:
Weaknesses:
Opportunities
:
Threats:
&
512,000 people in rural Manitoba
Approx. 780,000 Manitobans view our sites monthly
7.6 million pages of hyper-local content every month
MB Audience Reach
Full transcript