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Prezi SIP by Francis Gudinho
Transcript of Prezi SIP by Francis Gudinho
CROMPTON GREAVES Ltd.
Measuring the Market reach for CG fans under Project DISHA
Francis M. Gudinho
Roll No. 12
Customers are brand loyal to CG.
CG has a strong foot hold in the market.
Only leads in CEILING fans.
Exhaust fan market is dominated by local players.
Low brand recall among the youth and children.
Excellent customer service.
Many retailers want to tie up with CG.
Retailers think that Havells is the only threat to CG.
Wide and well established Distribution Network.
Price is relatively high.
Certain customers prefer only CG products.
Bhayandar Mira road Borivali Kandivali
Malad Goregaon Andheri Vile parle
Santacruz Bandra Dadar
No. of Retailers Approached - 130
Positive Respondents - 102
Dealers/Distributors - 5
Overall Market Reach
#1 Adopt Competitive prices.
#2 Set up its exclusive outlets.
#3 Promote its Brand more frequently.
#4 Improve trade margins.
#5 Tie-up with online retail firms.
#6 Include its distributors in its marketing activities.
#7 Should manage frequent visits to all its retailers.
Current Distribution Channel
Insufficient Promotion of products.
Lack of communication.
Lack of awareness about their Distributors.
Unorganized allocation of Distributors.