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The Walt Disney Company
Transcript of The Walt Disney Company
The Walt Disney Company
By: Michelle Harrington, Daniella Iaconis, Alexander Maul, Melissa Mroz, & Maria Stroud
Diversity Resource Groups
Providing enrichment, awareness & education to the organization
Disney mainly uses suppliers that are certified by the Women's Business Enterprise National Council (WBENC), National Minority Supplier Development Council (NMSDC) and the Department of Veteran's Affairs as being minority, women, veteran or service disabled veteran owned enterprises.
Creative Talent Development Program
Disney excels in identifying and developing creative talent with multicultural voices & perspectives
Diversity Leadership Advisory Board
All Walt Disney locations have a Diversity Leadership Advisory Board that raises awareness, discusses issues and helps enable diversity and inclusion.
SALUTE - Provides a military perspective that will enhance the cast and guest experience
CastABLE - Promotes respect, equality and an appreciation of people with disabilities
COMPASS - Enhances cast, guest and community relations through Asian & Pacific Islander cultural awareness
FAMILIES - Focused on family related interests
HOLA - Promoting Hispanic/Latino heritage
PRIDE - Serving LGBT cast members by providing resources, learning opportunities and a supportive network
PULSE - Developing cultural, educational and professional opportunities for cast members of African heritage
Walt Disney employs roughly 185,000 employees
Minority Percentage 39%
Minority Percentage Management 23%
Female Percentage 52%
Female Percentage Management 44%
Total spent with minority and women owned businesses $349.2 Million
Research & Measurement
Comprehensive Culture Assessment:
"The Disney Difference" - Disney found that due to its lower pay scale, they had to find ways to retain employees so they created what they refer to as "The Disney Difference". Listed below are just a few of the many benefits that make up The Disney Difference:
All employees from janitorial on up are referred to as "cast members" creating a sense of equality
All cast members receive free admission to enjoy the parks for themselves and their families
Cast members receive discounts on many local organizations
Disney provides a recreation area with a beach, pools and a sports field strictly for employees
Disney sponsors many diversity resource groups that support its diverse employee population
Disney provides several day care facilities on site for employees
Performance based award and recognition programs
Cast members are provided with the opportunity to participate in special events such as annual canoe races or the Goofy's Mystery Tour competition
The Walt Disney Company is a global company that includes theme parks and resorts, film and media companies, televison and internet operations, recording labels, cruise lines, and consumer products.
***Disney currently employess over 185,000 people --
imagine how diverse
Walt Disney Company History
Started in 1923 by Walt Disney, the company started out modestly. Original company started off in the back of a real estate company in Hollywood.
Moved to another location in 1926 and created Mickey Mouse. Created their first feature film "Snow White and the Seven Dwarfs" in 1934.
During WWII filmed two movies in South America " Saludos Amigos" and "The Three Caballeros".
Disneyland opened on July 17th, 1955. Disney World opened on October 1st, 1971.
Disney expanded overseas with the opening of Disneyland Paris on April 12th, 1992.
Walt Disney and EEOC
In 2015 two dozen American workers sued based on national origin discrimination. The workers state that they were replaced by workers from India brought over using H-1B visas. Workers were also forced to train their replacements.
In 1992 Betty Brown sued Walt Disney World for discrimination. Brown worked as a cosmotology specialist and was paid accordingly. She was put on 90 day review in 1984 and was terminated there-after. Brown alleged that she was fired because of her race, the courts decided that this was the real reason and Brown won the case.
Kevin Brady was a former director of the Story Department at Walt Disney Studios. After 26 years he was fired and he had no reason to believe that it was coming due to his high performance. Disney claimed that they were eliminating the position however they replaced Brady with a female in her late twenties.
"The mission of the Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world."
Is the Mission Statement
Inclusive of Diversity?
The mission statement is not inclusive of diversity.
Focused more on success of company
Providing the best service
Only includes innovative ideas
Research & Measurement cont.
Disney's retention rate is much higher than the national average. Turnover is the lowest in the entire travel industry. The reasons below are just a few reasons why:
Disney Human Resource personnel puts a lot of effort in creating 'The Disney Difference'
The training provided to employees is top notch and gives the employees the ability to choose a job that they will be most successful at
Disney also trains their employees to solve customer problems on their own and at their own discretion no matter how much money would be involved
Disney is constantly looking for employee input on how to improve the company culture. They put out a quarterly newsletter called "You Said... We Listened" where they show ideas that were submitted and action that was taken. Additionally, they host celebrations for cast members and their families to celebrate the ideas.
Employees feel like they are part of something big, the company becomes an extended family for them which makes them loyal and satisfied.
On December 6, 2015, Disney received recognition for being a leader in establishing an inclusive environment for the LGBT community
Disney was named # 34 on Diversity Inc.'s Top 50 companies to work for in 2013
The Human Rights Campaign Corporate Equality Index gave Disney a 100% rating in 2011 marking the sixth year in a row for the achievement
Disney measures its turnover rate by its HR initiatives to make employees feel like family
Educational Programs for the Youth
Guided, in-park educational field with courses in Applied Sciences, Environment Studies, Liberal Arts and Leadership Development.
Year-round educational opportunities offered seven days a week
Available to elementary, middle, junior and senior high school students of all ages from around the world traveling in groups of 10 or more.
Practice teamwork, critical thinking and problem-solving as your group participates in one-of-a-kind moments that use the magic of disney to make learning even more impactful
Disney's American Council on Education (ACE) participants can take several different types of Disney Educational Courses, some of which are recommended for credit by the ACE. The program is designed to give participants a comprehensive, experiential-learning opportunity which will provide them an unparalleled enhancement to their academic & professional careers.
Research & Measurement cont.
Culture cont. -
Disney strives to make cast members feel appreciated so that they remain loyal and excited about their jobs.
When employees receive accolades, their pictures are displayed to show they are "ready for the stage"
Disney executives have their pictures and contact information posted so any cast member can contact them if necessary
Employees are given extensive training so they feel they are part of the story, not just doing a job
All cast members are trained to be leaders, no matter what job they do for the company
Disney uses different training styles to engage all learning types
Cast members get a 90 day training period in which they can find the job best matched to their skills and abilities. Disney's goal is to pair employees up with a job that they will be most successful at
Disney puts employees first so that employees will carry that out to the stage and put customers first
Robert A. Iger
Chairman and CEO
Meets quarterly with diversity council Asian, White, Black, women, men
Bonuses for meeting diversity goals
Personally signs off on them
Meets with employee resource groups
Signs off on goals for supplier diversity
Head of supplier diversity presents to board of directors
"By making diversity and inclusion a priority we build a better company for our employees, consumers and guests because we create stories, characters and experiences that reflect the rich diversity of the world around us."
Chief Diversity Officer
Disney donated $1,000,000 to UNICEF to help children around the globe in 2006
In 2010, they pledged $2,000,000 to Mongolia to stop deforestation
In 2013, Disney announced a two year initiative to promote inclusion in the special olympics
In 2014 grants went to 240 organizations to be used for conservation of wildlife
Managements Internships In-House
Disney Theme Park & Resorts Management Internship offer participants the opportunity to work in a professional setting while adding real-world experience to their resume from world-renowned entertainment company
Juniors, Seniors or Graduate students may use this opportunity to advance theories learned in the classroom while leading cast members from around the world & providing world-class service, Management Internships offer the opportunity to cultivate leadership skills, while being an integral part of our world-class the operations.
Recruitment -- Where do cast members come from?
Extensive college recruiting and internship programs
Referrals, casting calls and applications from local individuals
Imagineers can work in all settings, office, in labs, or onsite in parks
Characters work one one one with guests in park resorts & cruise line
Ticket agents, food service workers, security personnel and retail individuals work in a variety of environments
Disney Programs: Very good
-They invest in the employees
-They make everyone feel like they can bring something special through diversity resource groups and creative talent development program
-Raises awareness of diversity and strives for inclusion
-Disney uses supplier diversity to broaden their boundaries
Personal involvement & communication strategy