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SMBYEG

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by

Chris Tse

on 29 January 2014

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Transcript of SMBYEG

There's an App for Fat
@ChrisTse_
What's your fitness story?
Bodybuilding
Boxing
Dark Ages
Breakups Make Great Bodybuildiers
Mental Health
WHY
How
What
http://www.mindtools.com/pages/article/newPPM_96.htm
Health Issue
Crisis
Breakup
Clothes Don't Fit
Life Change
...
Contemplation
Planning
Adopting Habit
Lifestyle Integration
18 - 224 Days
Time
Self Awareness
Info avail on Fitness, Nutrition, Health
Understanding
~1950
2013
The Danger of Our Modern Society
Marketers
Ruin
Everything.
No longer qualified to understand what our bodies need.
Leave it to the pros:
Doctors
Nutritionists
Personal Trainers
Psychologists
...
Fitness has become a purely extrinsic pursuit.
Weight Loss
Muscle Mass Increase
Min amount of work to get max results...
Hyper-sexualization of health
The intrinsic value of exercise:
Mastery of New Skills:
- Diverts negative thoughts
- Positive re-inforcement
Mead, GE, Morley, W, Campbell P et. al. Exercise for Depression (Review). The Cochrane Library, 2009, 2.
Increases:
- Self-Esteem
- Cognitive Function
Sharma, A, Madaan, V & Petty, FD. Exercise for Mental Health. The Primary Care Companion Journal of Clinical Psychiatry, 2006, 8 (2).

Decreases:
- Social Withdrawal
- Weight gain from sedentary behaviour
Hormesis:
- Low doses of physical harm lead to:
- Induction of antioxidants, DNA repair
- Decreased incidence of oxidative stress-related diseases (myocardial infarction, atherosclerosis, heart failure, Bipolar Disorder, Schizophrenia…), increases immune system
Deslandes, A, Moraes, H, Ferreira, C, et. al. Exercise and Mental Health: Many Reasons to Move. Neuropsychobiology, 2009, 59.

How has social media changed fitness?
- We have all become content creators and story tellers
Most fitness tweets are accomplishment based:
"I just ran "x" km in "y" minutes"
"Great workout with @_____ today"
- Products are quickly scrutinized and rated:
156 million sports and fitness apps in 2012
248 million sports and fitness apps by 2017
http://gigaom.com/2013/07/12/time-to-get-your-butt-off-the-couch-fitness-app-market-to-grow-63-percent-by-2017-report/
- Open Source content:
Determine signal noise ratio by subs and reviews
Puts products and information back into the hands of the consumer
What do great apps do?
Creates a social contract
Contains user-specific content
varying levels of privacy
App itself
Online/Social Media
Psychological shift
Extrinsic to Intrinsic
Influences user to share achievements
varying levels of complexity
What do great apps do?
Seamless integration into lifestyle
gamification principles
Wearable activity recorders
Physical user input minimal or easy
What do great apps do?
Care enough to share.
Full transcript