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Copy of Toyota Marketing Mix

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by

Hoad 'O Heda Dari

on 3 July 2013

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Transcript of Copy of Toyota Marketing Mix

Resources
Outline
Starbucks
.

Alreem Saad 200922050

History
Core Business Activity
Workforce
Market Share
Competitive Advantage
Competitors
Process of creating competitive advantage
Conclusion
History
Formed by three entrepreneurs before 1971.
Starbucks was first established in Washington in 1971.
Started with selling roasted coffee.
Ended up making coffee is more than 50 countries.
Core Business Activity
Satisfying customers with high quality coffee.Through:
Growing market in the UAE.
Survey.
Competitive Advantage
Market Share
Competitors
Process of creating competitive advantage
Chaudhri, V., & Wang, J. (2007). A Case Study of the Top 100 Information Technology Companies Communicating Corporate Social Responsibility on the Internet: in India. Management Communication Quartely, 5(1), 232.
Hynes,, G. E., & Janson, M. (2007). Using Semiotic Analysis to Determine Effectiveness of Internet Marketing. Article, 1(1), 3.
Toyota World Hosts Economy Contest; ADVERTISING FEATURE. (2011, May 13). Western Mail (Cardiff, Wales) , p. 6.
Efficiency:


Quality:
Suggestions
Thank You
1)Adding tea (karak) to Starbucks menu.
2)The order taking system needs more innovation.
3)Focus on the varieties of products supplied in its outlets like burgers, hotdogs, sandwiches etc.
Workforce
Thank You And Enjoy Your Coffee.
•Customer service:

•Service provider:

•Delivery Method:

•Product:
Keep customers loyal towards the firm.
Staff are well mannered with customers.
Purchase of raw materials and processing them.
Wide range of quality products.
Starbucks:

Costa coffee:

Tim Horton:
Benefit provided to employees.
Growth percent.
Providing great service to its potential customers.
Rebrand the self service units as Costa Express.
Connecting with Aldo, Nine West etc.
Able to handle wide range of customers.
Providing best quality roasted coffee beans.
Able to hold a large amount of potential customers.
Responsiveness to customers:
Built a strong and efficient human resource or staff.
Innovation:
Reason for selecting Starbucks:
Has a wide range of competitors in the market of UAE.
Provide higher customer satisfaction.
Maintain competitive advantage.
Hot, Cold Beverages and snacks.
weight watchers food.
sell packet coffee.
Juice.
Resources:
Fredrik Nilsson, B. R. (2005). Understanding Competitive Advantage: The Importance of Strategic Congruence. Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. Starbucks. (2013). Retrieved May 23, 2013, from http://www.starbucks.com/Starbucks. (2013). Retrieved May 24, 2013, from http://www.arabianbusiness.com/starbucks-opens-first-dubai-drive-thru-outlet-484789.htmlStarbucks Middle east. (2013). Retrieved May 23, 2013, from http://mena.starbucks.com/en
Playing music in its café.
Make the customers comfortable.
Provide friendly atmosphere.

Purchasing good quality raw materials
Providing good quality products to customers
Full transcript