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3.2 - Language and Effective Speeches
Transcript of 3.2 - Language and Effective Speeches
We can summarize the characteristics of spoken language as follows:
Using language effectively
Rhetorical style is the unique way you choose and arrange words in a speech. Your rhetorical style reflects your individuality.
Therefore, no one can tell you exactly how you should use language.
However, there are certain standards for language usage you should be aware of to achieve whenever you communicate.
We call these standards the six "C's" of: clarity, color, concreteness, correctness, conciseness, and cultural sensitivity.
Use colorful, vivid language to make your message memorable.
Develop concrete images so the audience can picture what you're talking about
Language and Effective Speeches
Oral language is more spontaneous than written language.
Oral language also is more interactive.
It is also more colorful and intense.
It depends on audience involvement.
Sentence fragments and slang expressions are allowed
Be concise and be culturally sensitive; avoid stereotyping and discriminatory language.
Strive for clarity by using familiar words in a simple, direct way. Unless you are clear, your speech will fail from the onset.
In oral communication time considerations are extremely important.
Check the correctness of the words you use.
Be culturally sensitive; avoid stereotyping and discriminatory language.
Uses less precise numbers
More colorful and intense
Uses shorter, more simple, even fragmentary sentences.
More examples and narratives
Saves important points for the ends of sentences.
Emphasizes the rhythm of speech
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