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Intro to Public Relations

Intro to Public Relations
by

Sadie Wilks

on 10 January 2017

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Transcript of Intro to Public Relations

Intro to Public Relations
MC 3010
About me
Sadie D. Wilks, APR
Contact info
Em: sadiewilks@lsu.edu
Tw: @sadiepr #Manship3010
Ofc: 210 Hodges Hall
M, W 10:00-11:00 a.m.
2:30- 3:30 p.m.
T, Th 3:00-4:00 p.m.

Course outcomes
Better understand the field of PR and its role in society
Better understand career trends and employment opportunities
Understand the PR process, and fundamental skills needed to succeed
Assignments
& Exams
Any questions?
What is PR?
Humanities
Language and culture

Science
Research-based communication models

Arts
Design & visual communication

What PR is not:

Propaganda
Hype
Spin
PR is:
Accuracy
Honesty
Information in Context
PR Practitioners are experts in:
strategy
management
problem-solving
Some Components of PR:

Media Relations
Publicity
Employee/Member Relations
Community Relations
Development/Fundraising
Special Events
Issue Management
Multicultural Relations


Assignment:

Read Chapters 1 & 2
THINK Public Relations
Required Text

THINK Public Relations (2013) by Wilcox, Cameron, Reber and Shin
Lectures (Prezi) and information posted in Moodle
No prerequisites

Class Format
T, Th from 1:30 - 2:50 p.m.
in 139 Allen
Announcements
Current events/news
Lecture
In class exercises
Pop quizzes (online and print)
5-10 pop quizzes (40% of grade)
Midterm (30%)
Final (30%)
Bonus points possible
Full transcript