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Energy Efficiency

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William -

on 26 April 2016

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Transcript of Energy Efficiency

Energy Efficiency

Background and State-of-the-Art
Data Set and Geolocation
Why are we interested in energy efficiency?
Different samples of tweets from Irish and Spanish consumers in two periods (2007 and nowadays) will be collected
Social Media Analysis
John Cardiff
Javier Sánchez García

We want to be part of the process!
Citizens and policymakers are increasingly concerned about sustainable consumption, therefore, it is promoted by governments through energy efficiency policies
Improvements in energy efficiency, however, do not always achieve their full technical energy savings potential because of the "rebound effect"
Rebound Effect

The “rebound effect” refers to the fact that the lower cost of a specific use achieved by the energy efficiency improvement, allows an increase in real income that causes:
1- An increase of demand for the service provided by this end use ->
Direct rebound effect
2- An increase of demand for other goods, services, and production that also need energy for their provision ->
Indirect rebound effect
3- A reduction of the cost of intermediate and final goods within the economy that lead to a series of price and quantity adjustments that cause economic growth and, as a consequence, higher energy consumption ->
Economy-wide effect
As a result, it will be necessary to complement energy efficiency policies that promote sustainable consumption with fiscal policies to compensate the "rebound effect" in order to achieve the potential benefits of energy efficiency improvements
Model and Goals of the project
H1- Consumers with a positive attitude towards energy efficiency will have a greater willingness to adopt measures that reduce the rebound effect.

H2- The amount of income of the consumers acts as a moderating variable.


Marketing Analysis
Source: Eurostat
Guillermo Belda Mullor

Bachelor of Economics (Hons)
Bachelor of Research and Technologies of Market (Hons)
Analyze and verify transactions financed by the Structural Funds under the European Community Regulations

Master of Marketing and Market Research with a
specialization in Communication
Universities of Valencia and Castellón, Comunidad Valenciana (Spain)
Special Graduation Award
Economist, Government of Valencia
Ministry of Finance and Public Administration
University of Murcia (Spain)
Award in Economics granted by the Economics Association of Murcia, Spain
University of Murcia (Spain)
Special Graduation Award
Full transcript