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Oshibori Culture

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Naoya Inada

on 25 May 2013

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Transcript of Oshibori Culture

Oshibori Culture Archipelago of 6,852 islands
Honshu, Hokkaido, Kyushu, and Shikoku
10th-largest population, (127 million people)
3rd-largest economy (nominal GDP)
The third lowest infant mortality rate Oshibori Industry Each Family Needs Oshibori Japan Agenda Japan
Consumer Behavior
References Behavior Religion General Information Language Ethnic groups Japanese 98.5%, Koreans 0.5%, Chinese 0.4%, other 0.6% History References 67% of Japanese are no religious Japanese OSHIBORI (おしぼり) Wipe your hands
Men even wipe their faces
Cold for summer (Tsumeshibo)
Hot for winter (Atsushibo) Before you have a meal, what you do? 東日本おしぼり協会(East Japan Oshibori association):http://www.hok.or.jp/oshibori/history.html The first Oshibori was seen in 14th century
The Muromachi era
At Hatagoya (Japanese hotel) Travelers wanted to wipe themselves
Bucket with water and towel service
Wring out a towel
Now called "O-shibori" How it developed? When & Where? Why & How? After the world war Ⅱ, Oshibori culture came back
Each restaurant was preparing Oshibori by themselves
As customer's number got bigger, Oshibori rental business appeared 8million Oshibori were used in a day
The Ministry of Health established hygienic standards
After strict tests, each Oshibori can get hygienic mark
Providing a good Oshibori shows a good status of the restaurant Rental Oshibori company Two Types of Oshibori Reusable Disposal When you invite someone into your house
Home visit by a teacher
Your boss
Your senior
Buddhist priest 64NT$ 100 sheets 3~5NT$/Oshibori 0.64NT$/Oshibori Oshibori Tray A Coaster for a glass
An Oshibori tray for an Oshibori Oshibori Culture Instructor: Professor Tien Wang International Marketing Management (Spring 2013) RA6017492: Naoya Inada Consumer Behavior Oshibori choice What's Your Choice? http://www.3kyo-os.com/shop_os_tray.html おしぼりウィキペディア (Oshibori-wikipedia):https://ja.wikipedia.org/wiki/%E3%81%8A%E3%81%97%E3%81%BC%E3%82%8A おしぼり専門店(Oshibori specialty store):http://www.3kyo-os.com/shop_os_tray.html Thank you very much! Conclusion Oshibori came from Japanese culture
Omotenashi spirit
Oshibori Industry
Consumer Behavior
Many choices of Oshibori Weekender; Spirit of Omotenashi http://www.tokyoweekender.com/2012/07/spirit-of-omotenashi/ Omotenashi spirit Japanese ancient philosophy What is Omotenashi? “the host anticipates the needs of the guest in advance and offers a service that guests don’t expect. They should not wait for instructions.”
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