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Aitana Cantu, Pratt Institute, 3D Spring 2016

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Transcript of Aitana Cantu, Pratt Institute, 3D Spring 2016

Lines in Space
Life Cycle of an Object

What is Design? Infographic
3D Response to Cooper Hewitt Design Museum

Cooper Hewitt: How Posters Work


The exhibition How Posters Work was on view from May 8th, 2015 to January 17th of this year. Even after the rise of the digital age, the poster has remained a vital tool of visual communication with a wide variety of functions. The purpose of this exhibition was to demonstrate just that. Featuring rarely-seen posters from the early 20th century to now, How Posters Work includes a collection of over 125 pieces. However, curator Ellen Lupton strives to show us that this is not an exhibition on well-designer posters, rather, about how these designers see and choose to communicate information to their audience. How Posters Work explores fourteen crucial principles of visual thinking including focusing the eye, simplify, overlap, using text as image and telling a story, among others. Some designers focus our attention on a single message, while others have us scanning every inch of the page. Graphic artists/designers use a combination of form, color, image and text to create “simplicity and complexity, flatness and depth, singular moments and stories that unfold.” Some designers strive for complete clarity, while others challenge us to discover the hidden meaning(s) within.

One poster that really caught my eye within the How Posters Work exhibit was for the Cinema Afrika Filmtage (African Film Festival) of 2006, designed by Ralph Schraivogel and screen printed on white wove paper by Sérigraphie Uldry AG. Schraivogel, a Swiss graphic designer, is known for his intense visual explorations, and this poster does not fall short from his style. The linear patterns that form the words “Cinema Afrika” resemble topographical lines on a map. These lines continue off the border less page, making it seem like the lines go on forever, and we are merely seeing a portion of it. Schraivogel intelligently leaves the poster in black and white; the design is already so overwhelming to the point of almost being illegible that adding even a hint of color would push most people over the edge. The designer also forces the audience to interact with the poster, having to step back to read “Cinema Afrika” clearly and getting really close to read the additional miniscule writing.

Julia’s Simple Method For Stopping a Rapist (1993) by SisterSerpents also caught my eye. “The Chicago-based feminist art collective SisterSerpents, founded by Mary Ellen Croteau and Jeramy Turner was active from 1989 to 1998 (114).” In their poster featured in the How Posters Work exhibit, they use clippings from food magazines to provide a satirical method for self defense against sexual assault. Underneath “Julia’s simple method for stopping a rapist,” they propose to “GO FOR THE GROIN, GALS!” and show a feast of a variety of foods in front of Julia Child holding a knife and stabbing a man’s genitals. The Dada-esque poster is true to its time, Dada artists often cut up magazines to create thought-provoking, and often political, pieces. As someone that really enjoys making collages, often times an image is more powerful when it is formed by the manipulation of already existing materials, rather than something that was meant to be together from the get go.
For this project we had to create the 9 lines in space we learned about with wire and arrange them. For my base I chose to create a triangle shape with a pyramid coming out from the bottom to give it dimension. I soldered some on the pyramid and some at the top, to make the piece more interesting by giving it different levels.
(infograph above is not the final, I can't find the file for the final one, but you have the physical copy with you that you graded)
The Shoe Is A Built Environment For Your Foot
Final: Architectural Fashion
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