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KERS - Kinetic Energy Recovery System

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by

Katherine Ortiz

on 18 December 2013

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Transcript of KERS - Kinetic Energy Recovery System

KERS Renaissance
The Laid-Off
Moving to Mass Production
Problematic
Find the way to make KERS a valuable standard technology for the automotive industry
KERS
Kinetic Energy Recovery System

What is KERS?
Growing the Business
Design / Development / Manufacture

Control the high-speed flywheel
Flybrid's Technology
- Boost the speed : 60,000 RPM

- Smaller & lighter

- Reduction of CO2 emissions
40 patents that protect this invention
2009 F1 Implementation
The Jaguar Project
2011-2012

Premium Cars
Massive Cars
Which complementary assets are needed by Flybrid in order to reach
the mass production objective?

What should be Flybrid’s strategy in order to acquire these complimentary assets?
Which complementary assets are needed by Flybrid in order to reach mass production?
What should be Flybrid’s strategy in order to acquire these complimentary assets?
Sell the rest of shares to our partner
Sell the business to a car manufacturer
Keep Flybrid as it is, but find additional investment
Wider range of applications and lower cost
Wider implementation of KERS
More freedom in developing the technology
Our Recommendation
Sell the remaining 80% shares
to the existing partner
- Wider range of products

- Lower costs

- Already successful partnership

- No culture issues
Technology and Innovation Management
Prof. Jeffrey Petty

2011 F1 Compulsory
2008 Hilton and Cross show the prototype
2010 F1 Implementation
KERS - "Potential to become the standard for environmentally-friendly vehicles for the next generations"
Agenda:
What is KERS ?
KERS Renaissance
Flybrid Systems
Growing the business
Moving to mass production
Analysis
Recommendations
Full transcript