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Copy of MS1: Key Areas of the Exam

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Lauren Geary

on 14 April 2013

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Transcript of Copy of MS1: Key Areas of the Exam

Question 1 Representation Q1: Areas The Exam: Revision Audience 1-3 audio-visual texts chosen from: Genre Conventions:

What is the genre?
How do we know the text is from this genre? - Consider elements of the mise-en-scene
Has any genre iconography been used?

e.g. 'War of the Worlds' is a Sci-fi film. We know this
as the narrative is about aliens attacking Earth. Somebody (a hero) has to save the world to prevent this. Iconography includes space-ships, aliens etc. To be prepared for the representation
section of the exam you need to be
familiar with the following terms:
Represenation;
Ideology/dominant ideology;
Archetype;
Stereotype;
Subversion;
Hegemony. In groups decide on an area of representation
from the video:
Youth;
Ethnicity;
Men;
Nationality/regionality. Q1 Preparation How to make notes? outlook Film trailer/
sequence Video game trailer/
sequence Music Video Television Programme trailer/sequence
or
Selection of TV adverts Consider WHY the exam
board has chosen this/these text/s.
Consider the purposes of these texts.
Use the screening time to make notes, then spend approx. 45 mins writing your response. TASK: Narrative:

Structure (linear, non-linear, circular).
Use of anti-narrative (flashbacks/forwards).
Enigma codes.
Action codes.
Intertextual references.
Binary oppositions.
Character types. Visual/Technical Codes:

Camera shot/angle/movement.
Mise-en-Scene.
Lighting.
Audio codes.
Special Effects.
Editing. Written Codes:

Anchorage.
Persuasive techniques (E.g. emotive,
commands, pun, rhetorical question,
superlative, hyperbole, colloquial, etc).
Tense (past/present/future).
Person (first/second/third).

NB: You may wish to discuss written codes
under visual codes and language/mode of
address (if not specified as written) Language/Mode of Address:

Direct (person looking at you as invitational).
Indirect (person looking away makes you curious).
Language to appeal to audience (linguistic devices).
Characters/people/models to identify with audience.
Narrative/subject to appeal to audience. The Audience question/s will either be on:
Construction/Targeting;
Positioning;
Responses.

Once again you will need to be prepared to discuss our case studies regarding the different audience areas. Tasks: 1. Decide on the target audience for your text.
2. Who might be a secondary audience?
3. How have the producers of the text targeted the audience?
4. How has the audience been positioned?
5. What might be some of the different ways in which audiences respond to this text? Write down 10 questions for your partner to answer. Now make notes on how the text has represented this area:

1. Provide a brief intro - does the text conform to/subvert typical representations?
2. How –the textual analysis bit–include what is selected, what is constructed, does it rely on stereotypes or real representations (how do we know they are real)?
3. What common ideas and beliefs are being given here – what aspects of dominant ideology are being reinforced or subverted?
4. How positive or negative are the representations? Now think about the case studies we have looked at.

1. Can you identify 2-3 that also represent the same area?

eg if your chosen area is ‘women’ other case studies we’ve looked at in relation to this could be NME, Gavin & Stacey, Sket.

2. Discuss how these case studies have represented your chosen area (eg stereotypically/subversivally). Radio Sequence Sophisticated and perceptive analysis, revealing a thorough understanding of key signifiers and techniques. Complex ideas expressed with coherence. Awareness of the polysemic nature of texts with a possible recognition of the ideological. Evidence of an overview. Well-developed use of media terminology. What makes a Good response? https://moodle.farnborough.ac.uk/pluginfile.php/65844/mod_resource/content/1/January%202013.webm Your notes are going to be vital for you to produce a detailed and sophisticated response. You need to consider your preferred approach for making notes successfully, and practice this technique regularly. You will be given bullet points to guide you in your response. Make sure that you respond to ALL bullet points.
Make sure your notes are useful.
Make sure you don't just describe what you see. Remember to focus on the purpose and effect of techniques used.
Use relevant media and analytical terminology.
Your response should be logical and coherent. It must have an introduction and conclusion. Decide upon 4-6 connotations, for which you have supporting evidence to explore Beginning your response: Consider:
genre (themes,mood/atmosphere, character,setting, iconography);
Character/s;
How the audience are made to feel (Use of enigma codes, action codes etc). Introduction: Introduce the text.
Identify its purpose. Main: P

E

E Introduce the connotation. Identify the codes which combine (using media terminology) that lead to this connotation. Fully explore your point - Why is this interesting? What purose/effect does it have? Is this conventional of the genre? How are the audience made to feel? Post-screening Conclusion: Overall purpose of the text?
What does it provide for audiences? Use the highlighters provided to highlight the exemplar response:

Visual Codes/connotations
Technical/Audio Codes/connotations
Genre
Purpose/Effect Things to Remember: Visual codes:

use of muted colours
clothing suggesting costume drama genre
iconography
setting suggesting isolation - church, graveyard etc.
expression - fear and intimidation. Technical/Audio codes:

sinister music building tension
music building to crescendo as boy is caught
dialogue establishing narrative
ringing of bell and voices suggesting drama
cinematic quality of the filming
range of shots - establishing shots of the marshes, close ups of facial expressions
tracking shots of running feet
high angle shot at the end
editing. Genre conventions:
settings and locations typical of an (historical) drama
costume suggesting an historical drama
characters typical of a drama (vulnerable/innocent boy, villain)
villain established - appearance designed to scare
use of accent and dialogue to establish roles
narrative opening raising enigmas typical of a drama.
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