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Ad

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by

Hannah Gainger-Barker

on 4 September 2013

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Transcript of Ad

Advertising Psychology
Ad
How does it grab your attention?
-Bright colours
-Loud
-Big words/font
-Cheap prices literally jump at you



Perceptions
-Annoying
-no loyalty
-irritate
-cheap products
Affective
- You feel annoyed
- It appeals to the consumers hip-pocket nerve.
Product Association
-Cheap prices
-Cheap un-useful products
-Made in China
-Bad product knowledge (staff)
- Un-helpful staff
Memory
-Bright bold colours
-Bold font
-Loud
-Annoying
-Prices
-Annoying voice
Cognitive
-Harvey Norman is dull
-Cheap electrical goods?
-Not fun
Behavioural
-Regardless of these adds, people still buy products from Harvey Norman because they are cheap.
-Although people buy from there because it is cheap, people are hesitant about the quality of the products
Full transcript