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Transcript of Ad
How does it grab your attention?
-Cheap prices literally jump at you
- You feel annoyed
- It appeals to the consumers hip-pocket nerve.
-Cheap un-useful products
-Made in China
-Bad product knowledge (staff)
- Un-helpful staff
-Bright bold colours
-Harvey Norman is dull
-Cheap electrical goods?
-Regardless of these adds, people still buy products from Harvey Norman because they are cheap.
-Although people buy from there because it is cheap, people are hesitant about the quality of the products