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Amazon Pitch

Marketing Manager
by

Mark Gopez

on 5 March 2014

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Transcript of Amazon Pitch

Marketing Manager
Who Am I?
My passion is marketing. My experience in marketing is versatile, from content strategy to production to multi-channel campaign execution. I have established relationships with agencies, online retailers and publishers. I maintain healthy internal relationships throughout my career. I value communication, loyalty, ambition and motivation.

All of these qualities are what will make me a successful Marketing Manager.
Goals
Study Amazon Locker's objectives and what areas within scope need improvement
Learn about the Marketing Manager position
Review the analytics history
Look into individual channels
Merchandising - what units are available
SEO - link building through partnerships, guest blogs, videos, tools, etc.
SEM - account history
E-mail marketing efforts
Social - YouTube channel, Tumblr, Twitter promotions, Pinterest, etc.
Align my objectives with the company’s
Learn Amazon Locker’s goals and previous struggles
Tackle those goals and exceed expectations
Find solutions to past struggles
Lead & Demand Gen Strategy
With the experience and skills I have acquired working for global leaders in e-commerce, digital marketing, traditional advertising, coupled with a passion for marketing, I will be a very important component to Amazon and a successful Marketing Manager.
Multimedia Design and Production
Adobe Creative Suite (Photoshop, Illustrator, Premiere), CMS platforms, Camtasia, Final Cut Pro Suite (Final Cut Pro, Motion, Compressor)

Web Analytics
Google Analytics, Google Webmaster Tools, Omniture Site Catalyst

Marketing Tools
Salesforce, Marketo, Hubspot, Hootsuite

Office Software
MS Office (Excel, Word, Power Point) and Google Docs
Software Skills
Digital Marketing
Email marketing, SEO, SEM, display, retargeting, rich media, social, and content strategy, including video

Lead and Demand Generation
Strategy, development, execution, and reporting/analytics

Creative Expertise
Web development, ad creation (copywriting, production), video production/editing

Marketing Communications
Developing content, marketing collateral: white papers, presentations, newsletters, one sheets, product demos, webinars and more
Experience
What I Bring to the Table
Digital Marketing
*4
From left to right:
1. In-line Facebook Promotion | 2. Fully designed K-1 Fitness website | 3. Holiday Deal Vault Merchandising Platform
4. E-mail Newsletter with 300x250 Display Ad | 5. In-line Twitter Promotion | 6. HD Product Video Demo
I have the aptitude to conceptualize, produce, execute, and track campaigns while making data-driven decisions - email, SEO, SEM, display, retargeting, web design / development, social or video campaigns. In addition, I have the creative background to contribute to the aesthetics and development of each campaign.
Presented by:
Mark Edward Gopez
January 31, 2014

Data-Driven Decisions
Results
Successful decision to increase budget on biggest ROI channel(s)
Increased traffic to corporate site
Higher conversion rate
Lower sales cycle
Equipped with strong business acumen, I use data to make calculated decisions. Below are examples of tools I have either created or have at my disposal. (Customer details are left out.)
For every great campaign has a great strategy. As much as I enjoy developing strategy, I can execute tactics. Customers today are inundated with marketing, so smart, targeting communication is very important.
I love comedy!
And bad puns/memes...
Music, movies, sports, & pop culture
I keep close relationships with family and friends.
Oh! and my puppy, Panda.
Targets:
1. High-engagement customers within a certain radius of Locker
2. Customers with high-risk for theft apartment complexes
Target:
Customers who write reviews often and depend on reviews for decision-making
Click-through:
Locker Landing Page with
How-to Guide
How-to Video
Interactivity
Click-through:
Locker Landing Page with
How-to Guide
How-to Video
Interactivity
Email Marketing Campaign
Target:
New Locker Locations within zip code
Merchandising Tools with Landing Page
Targeted Banner Ad with Landing Page
Full transcript