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Felhasználói Élmény

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by

laszlo laufer

on 4 February 2015

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Transcript of Felhasználói Élmény

User forum
Attitude
Behavior
Qualitative
Quantitative
Eyetracking
Focus groups
Phone interviews
do
say
Why?
How?
How
many?
natural
habitat
no context
Sources
Context
Analytics
/ Data mining
A/B testing
Unmoderated
remote testing
Ethnography/
Observation
Get Satisfaction
no Prezi
Focus groups
Phone interviews
Ethnography/
Observation
User Survey
User Survey
Think aloud
Eyetracking
Development
Evaluation
It's a
Scope
Strategy
roadmap
prioritize features
explore needs
ethnography
survey
focus groups
byproducts
of lab tests
Goals
Methods
measure improvement
Methods
Goal
quantitative
A/B
analytics
motivate design process
Ux
is:
"User Experience is the quality of experience a person has when interacting with a specific design."
Goals
refinement
optimization
Methods
qualitative
Think aloud
Eyetracking
RITE
Rapid Iterative Testing and Evaluation
bugfixing
inception
User's Experience
start
show
website
registration
first prezi editing
create anything
collect reward
technical problems?
Ux
Design
Marketing
Usability
Web-frontend
Tech-team
back end
engagement
more support
trusting the software
more advanced features
efficiency
how fast is it?
Q&A
Support
Design
Tech-team
Vision
Culture
Feedback
_
_
_
=1
Tech-team
Support
Tech-team
create something
understand concept
finish
prezi for a purpuse
advanced features
panic GS post
pr ces
O S
Usability
Culture
Feedback
Vision
Design
see
ignition
Marketing
wow
I want this
Prezi team
@Prezi
user story
understanding user needs
evaluate and
give feedback
solution
prototype
artificial
Unmoderated
remote testing
Think aloud
Ethnography/
Observation
Retrospective think aloud
A/B testing
Analytics / Data mining
User Survey
UX monkey
Design
ux researcher
Android vs. iPhone
textentry
HTC Hero
iPhone 3G
320 x 480 pixels,
3.2 inches
(~180 ppi pixel density)
288 MB RAM
528 MHz ARM 11 processor,
320 x 480 pixels
3.5 inches
(~165 ppi pixel density)
128 MB RAM
412 MHz ARM 11 processor
Touch screen
2007
All Things Digital
2010 iPad
75% tablet market in 8 month
see
use
I want this
usablity
technical problems
engagement
NPI
Ecosystem
Appstore
iTunes
start
hear
Marketing
You want this
Design
Apple store
Stevenote
Net Promoter Score
"How likely is it that you would recommend our company to a friend or colleague?"
-100 (everybody is a detractor)
+100 (everybody is a promoter)
>50 excellent
avg 72
Nps
Prototype
>90
Packaging
discover/play
Retail
Desgin
Interaction design
BB Playbook
Engineering
performance
Love at 1st use
help
Usability
63% < Compaq, HP, Gateway < 66%
iCloud
Glass + Aluminium
2010 iPad
75% tablet market in 8 month
laszlo.laufer@prezi.com
NPI
Sen. UX Researcher @ Prezi.com
Tanársegéd @ BME Ergonómia&Pszichológia Tsz.
Laufer László
Full transcript