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Tess Fortier

on 14 November 2012

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Transcript of Pinterest

What is Pinterest? A virtual pin board where you can organize and share everything you find on the web Within boards, you find pins A pin is an image or video added to Pinterest via the web or uploaded from your computer PIN How do you use it? Browse pin boards created by other people to discover new things
Follow people or particular boards
You can "like" or "repin" to your personal boards
Use through computer, phone or tablet Content is organized into "boards" that work as categories Branding via Pinterest Who is using it? 12 million unique users in USA alone Most popular uses: Weddings Decor Food Pinterest is connecting people all over the world based on shared tastes and interests Whole Foods Toys 'R Us Hoot Suite 54,328 FOLLOWERS 1,655 FOLLOWERS 584 FOLLOWERS Benefits of Marketing on Pinterest Source: http://socialtract.com/2012/08/4-benefits-of-pinterest-marketing/ Source: http://www.awwwards.com/gallery/60511/2 Encourages participation 1. Builds relationships 2. Drives traffic 3. Improves search results 4. Kaleidoscope How can we utilize Pinterest? Prepare, Plan &Pin Pin Strategically Be Social Have visual and pinnable content Research & Measure Prepare and plan by integrating Pinterest share buttons on website and blog Creating 4 boards: We can engage with other companies or potential clients via Pinterest by:
Tagging Pinners by name
Commenting and/or liking pins
Thanking others for repins Start choosing amazing photos for blog
Utilizing relevant infographics We can use Pinterest to track website traffic
Pin Puff- We can see how much of an influence we are making on the Pinterest world http://pinpuff.com/ Any questions? Source: http://blog.hubspot.com/blog/tabid/6307/bid/33272/A-Simple-Cheat-Sheet-for-Using-Pinterest-for-Marketing-Infographic.aspx http://pinterest.com/capbrandmktg/ CAP Brand Marketing For Kicks and Giggles
Brands We Love
Top Blog
Fantastic Infographics
Full transcript