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Monroe's Motivated Sequence - Persuasion

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Nnedi Ezeala-Harrison

on 14 November 2013

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Transcript of Monroe's Motivated Sequence - Persuasion

Persuasive Speaking
Step 1: Attention
Step 2: Need
Step 3: Satisfaction
Presents solution to the described problem
Provide more details and support
Illustrate evidence of the solution
Be very clear, precise, and direct
Counterarguments, and examples
Step 4: Visualization
Step 5: Action
PS Workshop
- Outline your speech using the format provided to you in the handout

- Pick a partner and talk ideas through
1. Speech 3 (PS)

2. Monroe's Motivated Sequence

3. PowerPoint - Chapter 22

4. Outlines
Speech 3: Persuasive Speech
Time: 5-6 minutes
3 source citation
MUST use a visual aid (PowerPoint)
Use persuasive techniques in argument (ethos, pathos, & logos)
Organization is KEY
The speech must logically establish why the audience must change
MUST use Monroe’s Motivated Sequence
- Alan Monroe in the 1930's at Purdue University.
- Problem-Solution pattern of arrangement.
- Consist of 5 steps to persuade your audience
- Based on the psychology of persuasion.
Monroe's Motivated Sequence: History & Facts
Get the audience to listen by gaining attention/interest
Address their core concerns, make the speech relevant
Use storytelling, humor, question, or statistic
This step does not replace your introduction
Problem step
Isolates and describes the issue
Get audience to feel a need/want or makes audience uncomfortable with status quo
Express the need for change
Add evidence or examples
Provide vision of anticipated outcomes
Prove how it will actually benefit them
Intensify audience desire to enact proposed action
"This is a great idea"
Final element
Making a direct request of the audience
Leaves audience in appropriate mood to act
Provides sense of completion
Things to Keep in Mind...
1. Careful of repetition
2. Include all steps of the sequence
3. Take time to build the need (make it believable)
4. Be sure your need/want and action are consistent
5. Make sure all proposals have workability
Address occasion, audience, topic, Startling statistic, Story, Question, Quotation, Humor, Illustration

Demonstrate ramifications

Personal intention
Chapter 22: Microsoft PowerPoint
How many of you have used PowerPoint before?
Best-known, most available presentation software
Features templates
Use preloaded or design your own
Import audio/video for multimedia displays
Begin with your speaking outline.
Consider whether points require visual aids.
Decide how many slides you’ll need.
Determine how to arrange slides effectively.
Transitions add motion and sounds.
Animation effects
Also known as builds
Reveal text/graphics within a slide
Use sparingly and keep them consistent.
Practical Experience
Meet objections/counterarguments
Positive Method (“shows” result of action)
Negative Method (“shows” result of inaction)
Contrast Method (“shows” difference between action vs. inaction)
"I want to hear what you have to say."
"I agree, I have that need or want."
"I see your solution will work."
"I want it."
What does MMS Look Like?
Full transcript